Unprocessed cheese continued to record growth in both volume and current value terms in 2018; however, the major product type was shifting towards snack cheese and away from the natural concept of soft cheese. South Korean consumers were still not familiar with soft cheese, except for sherd pizza cheese, and so Maeil Dairies introduced natural soft cheeses such as Brie and Camembert.
Spreadable processed cheese continued to record a positive performance in 2018, on the back of an increase in brand variety. Although Philadelphia spreadable cheese still dominated in 2018, the value and volume shares of those classed as “others” continued to increase, boosted by sales through internet retailing.
Seoul Dairy Cooperative maintained the leading position within cheese in 2018 by performing strongly in both processed and unprocessed cheese. The company introduced the processed cheese Cheese Cubic with Kakao Friends’ fun characters targeted at females.
Dongwon F&B maintained second position within cheese in 2018, which was thanks to the strong performance of the brand Denmark In Pocket Cheese. The brand has been extended to Light, Smoke, Cheddar and Jerky and now targets adult consumers as well.
Other domestic players present within cheese also actively introduced portion and snacking cheese in 2018, targeting adult consumers. Namyang Dairy introduced Cheese Combi in stand-up pouches targeted at adults while enjoying drinking alcohol, and Maeil Dairies launched Sangha Mini Cheese, which are individually wrapped and suitable for pack lunches.
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This industry report originates from Passport, our Packaged Food market research database.