Executive Summary

Aug 2018
PROSPECTS
Snacking cheese drives overall growth of cheese

Unprocessed cheese continued to record growth in both volume and current value terms in 2018; however, the major product type was shifting towards snack cheese and away from the natural concept of soft cheese. South Korean consumers were still not familiar with soft cheese, except for sherd pizza cheese, and so Maeil Dairies introduced natural soft cheeses such as Brie and Camembert.

Spreadable cheese is thought of as “cream cheese” by upmarket consumers

Spreadable processed cheese continued to record a positive performance in 2018, on the back of an increase in brand variety. Although Philadelphia spreadable cheese still dominated in 2018, the value and volume shares of those classed as “others” continued to increase, boosted by sales through internet retailing.

COMPETITIVE LANDSCAPE
Seoul Dairy Cooperative continues to lead cheese

Seoul Dairy Cooperative maintained the leading position within cheese in 2018 by performing strongly in both processed and unprocessed cheese. The company introduced the processed cheese Cheese Cubic with Kakao Friends’ fun characters targeted at females.

The second-ranked player, Dongwon F&B, also focuses on snacking cheese

Dongwon F&B maintained second position within cheese in 2018, which was thanks to the strong performance of the brand Denmark In Pocket Cheese. The brand has been extended to Light, Smoke, Cheddar and Jerky and now targets adult consumers as well.

Players try to boost cheese sales with new product developments

Other domestic players present within cheese also actively introduced portion and snacking cheese in 2018, targeting adult consumers. Namyang Dairy introduced Cheese Combi in stand-up pouches targeted at adults while enjoying drinking alcohol, and Maeil Dairies launched Sangha Mini Cheese, which are individually wrapped and suitable for pack lunches.

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Cheese in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in South Korea?
  • What are the major brands in South Korea?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumers continue to snack outside but eat meals at home
Home meal replacement products lead growth
CJ CheilJedang continues to lead packaged food, followed by Lotte Confectionery
Hypermarkets losing sales to convenience stores and internet retailers
Home meal replacement trend fuelling slight growth

FOODSERVICE

Sales to Foodservice
Growing popularity of snacking areas in cafés and bars
Changing alcohol consumption trends boosting sales
Ready meals foodservice sales boosted by HMR trend
Consumer Foodservice
Rising demand for quality boosts value sales per outlet
Booming demand for home meal replacements in convenience stores
Rising demand for coffee among busy consumers
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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