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Country Report

Cheese in

Cheese in Argentina

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Argentinians look to save money by cooking from scratch and seeking out the best deals

In 2019, along with processed cheese, soft cheese continued to register positive retail volume growth in spite of the country’s ongoing economic turbulence. This can be attributed to consumers needing to save money as a result of declining real incomes, with many continuing to buy soft cheese to prepare homemade meals such as pizza rather than buying readymade alternatives.

Spreadable processed cheese benefits from marketing activities highlighting its different uses

Spreadable processed cheese was the best performing category in 2019 in current value terms, while also registering retail volume growth on a par with that of soft cheese. Much of this performance can be explained by a high number of promotions, such as “buy two for the price of one”, for brands such as Danone’s Casancrem in the country’s leading supermarket and hypermarket chains.

Unpackaged hard cheese continues to struggle due to its higher unit price

Within unprocessed cheese, hard cheese registered a further drop in retail volume sales in 2019 due to its high price per kg when compared with soft cheese or semi-hard cheese. Argentinian consumers are increasingly moving away from more expensive products towards cheaper alternatives as a result of their declining real incomes and weakening purchasing power.

COMPETITIVE LANDSCAPE

Mastellone Hnos leads a fairly fragmented category

In 2019, cheese remained a fairly fragmented category in Argentina, particularly when compared to other dairy categories, with “others” accounting for nearly a third of overall value sales, albeit down a few percentage points since the start of the review period. Nevertheless, Mastellone Hnos maintained its leading position, commanding a fifth of overall value sales, followed by Molfino.

SanCor Cooperatives Unidas starts to recover from its financial woes

SanCor Cooperatives Unidas faced a huge financial crisis in 2017, leading to the paralysis of most of its cheese factories throughout the country and subsequent production levels well below normal, with this in turn having a significantly adverse effect on its value share in the cheese category. However, the company was then sold to Adecoagro in mid-2018, with the latter assuming the ownership of two production facilities, one in Chivilcoy in the province of Buenos Aires and the other in the city of Morteros in the province of Cordoba.

Smaller manufacturers gain share by focusing on cheaper products and positioning cheese as a healthy snack

Share gains in 2019 were also recorded by smaller manufacturers, which looked to attract consumers through their cheaper prices. In fact, according to industry sources, there are more than 600 companies which produce cheese in Argentina, most of them with a long tradition.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Argentina?
What are the major brands in Argentina?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Argentina - Category analysis

HEADLINES

PROSPECTS

Argentinians look to save money by cooking from scratch and seeking out the best deals

Spreadable processed cheese benefits from marketing activities highlighting its different uses

Unpackaged hard cheese continues to struggle due to its higher unit price

COMPETITIVE LANDSCAPE

Mastellone Hnos leads a fairly fragmented category

SanCor Cooperatives Unidas starts to recover from its financial woes

Smaller manufacturers gain share by focusing on cheaper products and positioning cheese as a healthy snack

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

As the country faces an economic crisis, sales of packaged food struggle

Government initiatives aim to boost value sales of packaged goods

The health and wellness trend saw the release of vegan and gluten-free offerings, responding to consumer demands

Wholesale supermarkets benefit as consumers opt for lower prices

There will be a recovery of packaged food sales over the forecast period

FOODSERVICE

Sales to Foodservice

Smaller manufacturers are experiencing stronger growth than leading players
Sales of packaged food fall as foodservice operators increase demand of unpackaged options
Internet retailing is gaining popularity, as major players make food available to order online

Consumer Foodservice

Sales decrease in 2019 as economic uncertainty sees consumers avoiding restaurants
An economic recovery will boost sales for consumer foodservice
Foodservice increases its offerings of vegan foods, boosting values sales among those who choose not to eat animal products

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Argentinians look to save money by cooking from scratch and seeking out the best deals

Spreadable processed cheese benefits from marketing activities highlighting its different uses

Unpackaged hard cheese continues to struggle due to its higher unit price

COMPETITIVE LANDSCAPE

Mastellone Hnos leads a fairly fragmented category

SanCor Cooperatives Unidas starts to recover from its financial woes

Smaller manufacturers gain share by focusing on cheaper products and positioning cheese as a healthy snack

Samples

Overview

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Table of Contents

Cheese in Argentina - Category analysis

HEADLINES

PROSPECTS

Argentinians look to save money by cooking from scratch and seeking out the best deals

Spreadable processed cheese benefits from marketing activities highlighting its different uses

Unpackaged hard cheese continues to struggle due to its higher unit price

COMPETITIVE LANDSCAPE

Mastellone Hnos leads a fairly fragmented category

SanCor Cooperatives Unidas starts to recover from its financial woes

Smaller manufacturers gain share by focusing on cheaper products and positioning cheese as a healthy snack

CATEGORY DATA

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

As the country faces an economic crisis, sales of packaged food struggle

Government initiatives aim to boost value sales of packaged goods

The health and wellness trend saw the release of vegan and gluten-free offerings, responding to consumer demands

Wholesale supermarkets benefit as consumers opt for lower prices

There will be a recovery of packaged food sales over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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