While soft cheese saw retail volume sales increase slightly over the review period as a whole, hard cheese registered a negative performance in this regard. Because hard cheese products are more expensive, the category was worse affected by a deepening economic crisis in Argentina over 2018-2019 that was subsequently greatly compounded by the impact of COVID-19 over 2020-2021.
Spreadable cheese has gained popularity as an alternative to jams and preserves in Argentina in recent years thanks to its comparatively healthy image. This trend is likely to remain strong over the forecast period, partly because many people have become more health-conscious during the pandemic, but also due to the recent introduction of new food labelling regulations that make it easier for consumers to identify products that are high in sugar, fat, salt etc.
After having seen its overall retail value share in cheese increase consistently throughout the review period, Punta del Agua is expected to make further gains over the forecast period. With consumers likely to remain highly budget-conscious due to rapidly rising inflation and Argentina’s entrenched economic problems, the company’s eponymous brand should continue to be one of the best sellers in soft cheese thanks to its attractive price-quality ratio.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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