Competitive Landscape
Mastellone Maintains Lead through Brand Equity and Established Distribution
Cheese in Argentina is expected to remain highly fragmented, with Mastellone Hnos SA set to continue holding the largest share at 18%, closely followed by Molfino SA at an anticipated 16%. The competitive environment has seen a trend towards less concentration over the past five years, with Mastellone Hnos’ share decreasing from 21% in 2023 and Molfino SA fluctuating but ultimately maintaining a relatively stable position.
Arcor and Danone Reshape Cheese in Argentina with Mastellone Acquisition
Significant changes in company ownership and shareholding structure are reshaping the competitive environment in 2026. Arcor and Danone completed the full acquisition of Mastellone Hnos through their joint venture, Bagley Argentina, after a process that began in 2015.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Argentina?
- Which are the leading brands in Cheese in Argentina?
- How are products distributed in Cheese in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Argentina - Category analysis
Key Data Insights
Cheese Summary
Hard Cheese Maintains Lead as Price Promotions Drive Recovery
Imported Brands Fuel Spreadable Cheese’S Comeback
Resurgence of Cottage Cheese Taps into High-Protein Wellness
Price-Sensitivity to Fuel Innovation and Promotions in Cheese
Health-Focused Launches to Reshape Demand for Soft and Spreadable Cheese
Mastellone Maintains Lead through Brand Equity and Established Distribution
Arcor and Danone Reshape Cheese in Argentina with Mastellone Acquisition
Small Local Grocers Maintain Distribution Dominance as Fiambrerías Thrive
Pedidosya and Rapi Accelerate Retail E-Commerce Growth with Targeted Offers
Finlandia Reshapes Consumer Expectations with Sustainable Line
Wapi’S Taps into High-Protein Demand with Cottage Cheese Launch
Packaging and Protein Innovation Accelerates Competition
Dairy Products and Alternatives in Argentina - Industry Overview
2026 Developments
Key Data Insights
Macroeconomic Factors Drive Sales Recovery
Yogurt Leads Dairy Driven by Health and Wellness Concerns
Exclusive Online Deals Attract Price-Sensitive Shoppers
Economic Recovery and Health and Wellness Set to Drive Growth
Plant-Based Dairy Set to Surge as Functional Innovation Accelerates
Mastellone Maintains Lead Despite Share Erosion
Saputo Exits as Gloria Foods Enters and Innovation Intensifies
Small Local Grocers Capture Everyday Dairy Spending as Shoppers Seek Proximity and Price
Pedidos Ya and Mercado Libre Boost Online Dairy with Exclusive Offers
Imported Brands and Direct Sourcing Reshape Modern Retail as Consumers Shift Habits
La Serenísima and Las Tres Niñas Expand to Capture Wellness Demand
Accessible Innovation Drives High-Protein Dairy Options
Country Reports Disclaimer
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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