Competitive Landscape
Tnuva Maintains Commanding Lead as Competitors Drive Flavour and Format Innovation
Cheese in Israel is set to remain highly concentrated in 2026, with Tnuva Food Industries Ltd expected to hold a commanding 56% share by value, followed by Gad Dairies Ltd at an anticipated 13% and Tara Dairy Ltd at an expected 11%. Tnuva maintains its lead due to a broad portfolio that spans cottage cheese, white cheese, soft cheese, and hard cheese, including established products such as Tnuva Cottage Cheese and Tnuva White Cheese.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Israel?
- Which are the leading brands in Cheese in Israel?
- How are products distributed in Cheese in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Israel - Category analysis
Key Data Insights
Cheese Summary
Gad Introduces Stracciatella to Mainstream Retail, Driving Premiumisation
Ramat Golan Dairy Expands Lower-Fat Cheese for Wellness-Focused Consumers
Supply Chain Disruptions Underscore Need for Distribution Reliability
Discounters to Attract Value-Conscious Households as Price Rises Outpace Volumes
Soft Cheese to Sustain Household Demand While Processed Cheese to Face Decline
Packaged Hard Cheese and Plant-Based Alternatives to Reshape Consumer Choices
Tnuva Maintains Commanding Lead as Competitors Drive Flavour and Format Innovation
Discounters Hold Firm as Rising Dairy Prices Reshape Israeli Household Choices
Online Grocery Platforms Broaden Cheese Ranges but Stay a Niche Channel
Specialist Online Delicatessens Spearhead Premium Cheese Innovation and Variety
Dairy Products and Alternatives in Israel - Industry Overview
2026 Developments
Key Data Insights
Pricing and Product Innovation Drive Strong Value Growth across Categories
Tnuva Expands High-Protein Yoghurt Appeal Amid Retailer Pricing Conflict
Manufacturers to Prioritise Differentiation as Price Sensitivity Continues to Rise
Product Innovation to Target Health, Wellness and Accessible Value
Tnuva Leverages Broad Portfolio and Innovation to Reinforce Lead
Discounters Strengthen Value Leadership as Price Focus Intensifies
Country Reports Disclaimer
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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