The premiumisation trend that was evident in cheese towards the end of the review period is expected to underpin a strong performance for the category over the forecast period as well. While cheese is regarded as an essential staple in most Macedonian households, the category also has a relatively indulgent image and this is conducive to the efforts of brands to position their products as premium options.
The growing importance of the health and wellness trend in North Macedonia and rising demand for convenience, especially among busy urban consumers, are expected to influence sales of cheese over the forecast period. In particular, packaged hard cheese is expected to gain further ground at the expense of unpackaged hard cheese.
While more traditional variants of cheese have the status of being essential foodstuffs in many Macedonian households, it is becoming increasingly common for consumers to demand a wider variety of cheese, including numerous interesting variants of soft cheese and hard cheese imported from other countries in Europe. In addition, consumer interest in plant-based is rising, with these products expected to begin presenting strong competition to regular dairy cheese as the influence of the health and wellness trend continues to build.
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Understand the latest market trends and future growth opportunities for the Cheese industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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