Executive Summary

Aug 2018
PROSPECTS
“Other” processed cheese sees accelerated growth

While soft cheese saw the fastest retail value sales growth in 2017, “other” processed cheese accelerated to register the strongest increase in 2018. This was mainly due to the improved distribution of Mlekoprodukt’s Biser Tofi and Biser Tufi brands, as well as the growing popularity of Delhaize Serbia’s Premia private label line.

Hard cheese remains the best seller, but continues to lose share

Benefiting from high awareness and traditional consumption, as well as higher unit prices, hard cheese continued to lead retail value sales in 2018. However, Serbian consumers have become less conservative in terms of taste and preference, and hard cheese has ceded some retail value share to soft cheese and processed cheese.

Packaged still more popular than unpackaged in hard cheese

Packaged hard cheese is much more popular than unpackaged hard cheese in Serbia. This is partly because of the wider offer of packaged hard cheese in retail stores.

COMPETITIVE LANDSCAPE
Little new product development

Cheese in Serbia was almost dormant in terms of new product development in 2017 and 2018, when almost no notable releases were observed. The only significant new launch came in July 2018, when Imlek introduced Balans+Sir.

Private label continues to grow in popularity

Private label holds a high share of retail value sales in cheese, compared with other dairy categories. Two private label retailers Delhaize Serbia and Mercator - S accounted for significant, and growing, retail value shares over the review period.

Delhaize Serbia sees the fastest growth in retail value sales

The growing popularity of private label in cheese supported Delhaize Serbia, which registered the fastest retail value sales growth in 2018. The other significant private label retailer, Mercator - S, also recorded a strong increase in retail value sales.

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Cheese in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Serbia?
  • What are the major brands in Serbia?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Convenience trend and health and wellness visibly influence packaged food in 2018
Healthy growth of packaged food recorded in 2018, in line with the review period
Most leading producers see their value share increase in 2018
Modern grocery retailers keep growing at the expense of traditional grocery retailers
Continued growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Foodservice continues to grow in 2018
No major changes in the competitive landscape
Similar growth expected for the forecast period
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources