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Country Report

Cheese in

Cheese in Vietnam

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cheese is becoming more popular in traditional Vietnamese foods

Cheese and cream cheese increased in popularity in 2018, on the back of the stronger prevalence of Western-style foods in Vietnam. Although cheese was not part of the traditional Vietnamese diet, it is increasingly being incorporated in traditional foods found in Vietnam, in both street food and in foodservice outlets – such as seafood with cheese flavour, milk tea with cheese jelly and sweet potato sticks with cheese condiments – and is therefore expected to see increasing demand.

The need for customisation to meet the tastes of Vietnamese consumers

Over the forecast period, cheese is expected to see growing demand due to its stronger presence in Vietnamese foods and increasing demand amongst consumers. However, although Vietnamese consumers are getting accustomed to the concept of cheese in food, their knowledge of the different varieties of products and brands available remains limited.

Spreadable processed cheese is the most popular type of cheese in Vietnam

Spreadable processed cheese accounts for the majority of value sales of cheese in Vietnam, with local manufacturers such as Vietnam Dairy Products and international players such as Bel Vietnam and Groupe Lactalis present in this category. Bel Vietnam, the leader in spreadable processed cheese, employs a wide range of diverse marketing activities to help to build consumer awareness of cheese in Vietnam.

COMPETITIVE LANDSCAPE

Bel Vietnam dominates cheese throughout the review period

Owing to its brand La Vache Qui Rit and the top-of-mind awareness that they it has gained via numerous marketing efforts, Bel Vietnam remained the leader in cheese in Vietnam in 2018. Bel Vietnam offers a wide range of products, from spreadable processed cheese to packaged hard cheese, and targets different types of consumers within a particular category; for instance, in spreadable processed cheese, Bel Vietnam has La Vache Qui Rit for mass-market consumption and Belcube for babies.

Opportunities for other manufacturers

Over the forecast period, Bel Vietnam is expected to continue to perform well and maintain its leading position in cheese. Regardless, as awareness of cheese and its applications in Vietnamese cuisine grows, there will be opportunities for other manufacturers to secure positions in the market if they focus on creating products that are tailored to and marketed towards the preferences of Vietnamese consumers.

Consumer education and distribution will be key

Consumer education about cheese may be necessary to increase demand, and effective product distribution will also be key for many manufacturers to expand their presence in Vietnam. This will especially be the case for international players which may only have dedicated distributors in Vietnam, with no supporting marketing activities to boost product awareness.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Vietnam?
What are the major brands in Vietnam?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform strongly in 2018

Manufacturer investment helps to offset increasing maturity of larger categories

Competitive environment remains crowded but relatively consolidated

Boom in convenience stores impacts positively on packaged food distribution

Innovation and increased competition will support positive market performance

FOODSERVICE

Sales to Foodservice

Packaged food volume sales to foodservice continue to rise as Vietnamese consumers eat out more frequently
Large foodservice chains increasingly turn to international packaged food suppliers

Consumer Foodservice

Food safety concerns exert growing influence over foodservice choices of Vietnamese consumers
Overlap between retail and foodservice increasingly visible in 2018
Foodservice outlets in downtown locations focus on improving interior design and service quality

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cheese is becoming more popular in traditional Vietnamese foods

The need for customisation to meet the tastes of Vietnamese consumers

Spreadable processed cheese is the most popular type of cheese in Vietnam

COMPETITIVE LANDSCAPE

Bel Vietnam dominates cheese throughout the review period

Opportunities for other manufacturers

Consumer education and distribution will be key

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform strongly in 2018

Manufacturer investment helps to offset increasing maturity of larger categories

Competitive environment remains crowded but relatively consolidated

Boom in convenience stores impacts positively on packaged food distribution

Innovation and increased competition will support positive market performance

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Cheese in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cheese is becoming more popular in traditional Vietnamese foods

The need for customisation to meet the tastes of Vietnamese consumers

Spreadable processed cheese is the most popular type of cheese in Vietnam

COMPETITIVE LANDSCAPE

Bel Vietnam dominates cheese throughout the review period

Opportunities for other manufacturers

Consumer education and distribution will be key

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform strongly in 2018

Manufacturer investment helps to offset increasing maturity of larger categories

Competitive environment remains crowded but relatively consolidated

Boom in convenience stores impacts positively on packaged food distribution

Innovation and increased competition will support positive market performance

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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Recently Viewed

Complete Catalogue

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