The world is becoming more integrated in part due to the rise of the internet and social media and Western cuisine and food trends are therefore expected to continue having a growing influence on what people eat in Vietnam. This in turn should help drive growth within cheese as consumers become more familiar with the wide range of varieties available and the various ways in which they can be consumed.
Cheese in Vietnam is dominated by international companies and international brands and therefore the category is susceptible to the international business environment. While Bel Vietnam Ltd has local production facilities many of the other cheese brands are imported into Vietnam and therefore are subject to the increase in the cost of shipments, international logistic systems and ingredients seen in the global market seen since the outbreak of COVID-19 and Russia’s invasion of Ukraine.
Like many dairy products, cheese is increasingly enjoying a positive perception amongst local consumers as nutritious, due to its high calcium and protein content, which is believed to be particularly beneficial to children. With heightened health awareness in the country as a result of the pandemic, consumers are likely to increasingly move towards products that they perceive to offer greater functionality and support their overall wellbeing.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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