Over the forecast period, cheese is set to continue to develop and grow in Vietnam, with strong growth anticipated in retail volume and value (constant 2023 prices) and foodservice volume terms. Vietnamese consumers are gradually adapting to cheese and incorporating it into daily use in terms of bakery products and via Western, Korean and Japanese cuisines and local dishes, such as seafood with cheese, milk tea with cheese jelly and sweet potato sticks with cheese sauce.
Over the forecast period, consumers in Vietnam are expected to become increasingly familiar with cheese, with younger consumers in particular keen to experiment with new ingredients and foods. Beyond fast food offerings, such as pizza and burgers, consumers are likely to try other dishes that incorporate cheese, such as salads and pasta dishes, with social media providing a font of recipes to entice curious consumers.
Like many dairy products, cheese is increasingly enjoying a positive perception amongst local consumers as a nutritious food. This is due to its high calcium and protein content, which is believed to be particularly beneficial to children.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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