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Country Report

Cheese in

Cheese in Vietnam

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Significant decline for cheese through popular foodservice channel during lockdown, while price-sensitive consumers prioritise spending on more affordable basics

Westernisation has helped to increase exposure to and popularity of cheese in Vietnam, a product which is not traditionally used in local cuisine. As the country has become more open in its outlook, not just from an economic perspective, but also in the adoption of different global foods and cultures, younger generations in particular, have gained greater interest in trying cheese in different varieties and formats.

Bel Vietnam retains dominance of cheese through popular processed format, investing in above-the-line marketing to keep its brands top of mind

Bel Vietnam Ltd retained its leadership of cheese in 2020 due to its dominance in processed cheese with its well-known spreadable processed brands La Vache Qui Rit and Belcube. The player’s strong position has been supported by its continual investment in above-the-line marketing including television advertisements in addition to in-store displays and price promotions to help build consumer awareness of its cheese in Vietnam, which also includes Babybel within packaged hard cheese, offering a wide range of pack types (including La Vache Qui Rit Cheese Dippers, making them popular with children) and sizes suitable for home consumption.

Modern grocery retailers continue to gain share while online activities help to increase awareness of specialist cheese amongst a younger, urban audience

While traditional grocery retailers retained its position as a dominant distribution channel for cheese in Vietnam at the end of the review period, it continued to lose value share to modern grocery retailers such as hypermarkets, supermarkets, and the smaller channel of convenience stores. Many of these outlets are located in urban areas, where more affluent or younger consumers are likely to purchase cheese, having been exposed to it through their foodservice experiences.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Vietnam?
What are the major brands in Vietnam?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant decline for cheese through popular foodservice channel during lockdown, while price-sensitive consumers prioritise spending on more affordable basics

Bel Vietnam retains dominance of cheese through popular processed format, investing in above-the-line marketing to keep its brands top of mind

Modern grocery retailers continue to gain share while online activities help to increase awareness of specialist cheese amongst a younger, urban audience

RECOVERY AND OPPORTUNITIES

More positive outlook for cheese through both foodservice and retail depending on threat level of virus and return of healthy tourism figures

Greater efforts needed by players to tailor marketing to Vietnamese interests and customs

Spreadable processed cheese to retain dominance due to affordability and familiarity but other processed cheese offering slice format set to record increasing demand

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Reduced footfall and supply chain issues cause problems for consumer foodservice operators and packaged food suppliers in 2020
Takeaway and exploration of home delivery provide lifeline for foodservice operators, supporting demand for fresh ingredients
Suppliers must balance ongoing demand from retail with likely upturn in demand through foodservice moving into 2021, although high number of independent operators may remain difficult to reach

Consumer Foodservice

Lockdown encourages foodservice operators to increase takeaway and home delivery options through third party apps
More positive outlook for growth of foodservice outlet numbers from 2021 onwards
Expected return of tourism over forecast period likely to help boost expansion of foodservice while local consumers set to become increasingly discerning in their choices

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Sales of Packaged Food by Category: Value 2015-2020
Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 25 Penetration of Private Label by Category: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format: % Value 2015-2020
Table 27 Distribution of Packaged Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cheese in Vietnam

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Executive Summary

New Report Guarantee

2020 IMPACT

Significant decline for cheese through popular foodservice channel during lockdown, while price-sensitive consumers prioritise spending on more affordable basics

Bel Vietnam retains dominance of cheese through popular processed format, investing in above-the-line marketing to keep its brands top of mind

Modern grocery retailers continue to gain share while online activities help to increase awareness of specialist cheese amongst a younger, urban audience

Samples

Overview

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Table of Contents

Cheese in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant decline for cheese through popular foodservice channel during lockdown, while price-sensitive consumers prioritise spending on more affordable basics

Bel Vietnam retains dominance of cheese through popular processed format, investing in above-the-line marketing to keep its brands top of mind

Modern grocery retailers continue to gain share while online activities help to increase awareness of specialist cheese amongst a younger, urban audience

RECOVERY AND OPPORTUNITIES

More positive outlook for cheese through both foodservice and retail depending on threat level of virus and return of healthy tourism figures

Greater efforts needed by players to tailor marketing to Vietnamese interests and customs

Spreadable processed cheese to retain dominance due to affordability and familiarity but other processed cheese offering slice format set to record increasing demand

CATEGORY DATA

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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