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Learn moreAug 2018
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Cheese and cream cheese increased in popularity in 2018, on the back of the stronger prevalence of Western-style foods in Vietnam. Although cheese was not part of the traditional Vietnamese diet, it is increasingly being incorporated in traditional foods found in Vietnam, in both street food and in foodservice outlets – such as seafood with cheese flavour, milk tea with cheese jelly and sweet potato sticks with cheese condiments – and is therefore expected to see increasing demand.
Over the forecast period, cheese is expected to see growing demand due to its stronger presence in Vietnamese foods and increasing demand amongst consumers. However, although Vietnamese consumers are getting accustomed to the concept of cheese in food, their knowledge of the different varieties of products and brands available remains limited.
Spreadable processed cheese accounts for the majority of value sales of cheese in Vietnam, with local manufacturers such as Vietnam Dairy Products and international players such as Bel Vietnam and Groupe Lactalis present in this category. Bel Vietnam, the leader in spreadable processed cheese, employs a wide range of diverse marketing activities to help to build consumer awareness of cheese in Vietnam.
Owing to its brand La Vache Qui Rit and the top-of-mind awareness that they it has gained via numerous marketing efforts, Bel Vietnam remained the leader in cheese in Vietnam in 2018. Bel Vietnam offers a wide range of products, from spreadable processed cheese to packaged hard cheese, and targets different types of consumers within a particular category; for instance, in spreadable processed cheese, Bel Vietnam has La Vache Qui Rit for mass-market consumption and Belcube for babies.
Over the forecast period, Bel Vietnam is expected to continue to perform well and maintain its leading position in cheese. Regardless, as awareness of cheese and its applications in Vietnamese cuisine grows, there will be opportunities for other manufacturers to secure positions in the market if they focus on creating products that are tailored to and marketed towards the preferences of Vietnamese consumers.
Consumer education about cheese may be necessary to increase demand, and effective product distribution will also be key for many manufacturers to expand their presence in Vietnam. This will especially be the case for international players which may only have dedicated distributors in Vietnam, with no supporting marketing activities to boost product awareness.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in Vietnam market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.