With the introduction of attractive new products having emerged as a key strategy among cheese companies looking to recover from the COVID-19 situation, it is likely that further new product development will be seen across all cheese categories during the forecast period. Within this context, it is highly likely that new products will reflect the enhanced need for convenience among those living in Dublin and other cities as the pace of life continues to accelerate.
During the forecast period, it is likely that high levels of unit price inflation will undermine demand across a variety of packaged food categories. However, it is expected that cheese will escape the worst of these effects, with the oversupply of dairy on the local market on the one hand and the increasing competition that is developing between premium brands and more economical forms of cheese such as private label likely to shield the category from the worst effects of price inflation.
The cheese category in Ireland will remain highly fragmented and feature dozens of minor producers, without a single major, leading brand. While much of the variety will stem from the continuous positive perception of branded cheese, attributed to marketing expenditure and information campaigns to underline the benefits of branded products over private label, the increasing importance of low prices in the wake of the COVID-19 pandemic will mean private label and less well-known brands will likely provide strong competition for brands.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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