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Country Report

Cheese in

Cheese in Ireland

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Use of soft cheese in food and demand for more natural products boosts unprocessed cheese

Whereas cheese has traditionally been served mainly on the cheese board, cheese is more and more used as a food ingredient in Ireland, and this has been leading to greater consumption. This has been a longer-term trend that will likely persist in the future.

Increased sophistication and premiumisation trend boost interest in artisanal cheese

Although cheddar remains the most popular cheese in Ireland, artisanal cheeses continued to do well in 2019, benefitting from consumers’ increasingly sophisticated tastes and the ongoing trend towards premiumisation as well as from a recent call by the Irish Food Writers Guild for consumers, government and industry to support Irish producers as the threat of Brexit looms. Amongst the domestic producers that won the Guild’s 2019 Food awards were the makers of two new artisanal cheeses: Young Buck and Teampall Gael.

Brexit concerns prompt cheese players to consider diversifying

Irish cheese producers are worried about the pending Brexit, and because of the uncertainty and the concern exports of cheese, amongst other products, are slightly down. Cheddar in particular is extremely vulnerable to Brexit, because 50% of cheddar produced in Ireland is exported to the UK, according to Bord Bia, the Irish Food Board.

COMPETITIVE LANDSCAPE

Private label maintains leading value share in cheese, and keeps growing

In 2019, private label accounted for more than a third of all value sales and held the highest value share of cheese in Ireland; moreover, only the more expensive artisanal cheese exceeded private label value growth over the year. Private label has been behind much of the volume growth of cheese in recent years, and it continues to see a progression in share.

Private label pressure and declining demand for processed cheese prompt Kerry to offer innovation targeting children

Kerry Foods continues to rank first in both processed and unprocessed cheese, but it continues to lose value share in both categories to private label. Moreover, the company’s growth in processed cheese slowed down again in 2019 due to declining demand, as consumers are increasingly interested in natural products without additives.

Collaboration between Sheridans and Dunnes Stores is win-win for both cheese specialist and the department store chain

In line with the premiumisation trend, food specialist shops are enjoying new opportunities. The Guild of Fine Food recently named one of those shops, Sheridans in Dunnes in Cornelscourt, the best cheesemonger in the UK and Ireland.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Ireland?
What are the major brands in Ireland?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Ireland - Category analysis

HEADLINES

PROSPECTS

Use of soft cheese in food and demand for more natural products boosts unprocessed cheese

Increased sophistication and premiumisation trend boost interest in artisanal cheese

Brexit concerns prompt cheese players to consider diversifying

COMPETITIVE LANDSCAPE

Private label maintains leading value share in cheese, and keeps growing

Private label pressure and declining demand for processed cheese prompt Kerry to offer innovation targeting children

Collaboration between Sheridans and Dunnes Stores is win-win for both cheese specialist and the department store chain

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit

New product development focuses on consumers’ demand for more vegan options and more protein

Players launch more products that offer healthy convenience to time-pressed consumers

Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money

Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice

Packaged food volume sales to foodservice begin to slow down being faced with higher VAT and the uncertainty of Brexit
Sustainability affects foodservice volume sales as operators focus more on the impact of packaging
Consumer foodservice players increasingly source packaged food products with local provenance

Consumer Foodservice

Meeting consumers’ demand for convenience is increasingly key in consumer foodservice
Consumer foodservice operators focus on premium hand-made products
Consumer foodservice players broaden their vegetarian and vegan offerings

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Use of soft cheese in food and demand for more natural products boosts unprocessed cheese

Increased sophistication and premiumisation trend boost interest in artisanal cheese

Brexit concerns prompt cheese players to consider diversifying

COMPETITIVE LANDSCAPE

Private label maintains leading value share in cheese, and keeps growing

Private label pressure and declining demand for processed cheese prompt Kerry to offer innovation targeting children

Collaboration between Sheridans and Dunnes Stores is win-win for both cheese specialist and the department store chain

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Overview

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Table of Contents

Cheese in Ireland - Category analysis

HEADLINES

PROSPECTS

Use of soft cheese in food and demand for more natural products boosts unprocessed cheese

Increased sophistication and premiumisation trend boost interest in artisanal cheese

Brexit concerns prompt cheese players to consider diversifying

COMPETITIVE LANDSCAPE

Private label maintains leading value share in cheese, and keeps growing

Private label pressure and declining demand for processed cheese prompt Kerry to offer innovation targeting children

Collaboration between Sheridans and Dunnes Stores is win-win for both cheese specialist and the department store chain

CATEGORY DATA

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit

New product development focuses on consumers’ demand for more vegan options and more protein

Players launch more products that offer healthy convenience to time-pressed consumers

Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money

Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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