During the forecast period, it is likely that cheese in Ireland will remain a highly fragmented category, with much of the category’s sales divided among numerous smaller producers and no single brand or manufacturer able to establish a dominant position. While this means considerable variety in the category, it is also a sign of very positive perceptions surrounding branded packaged cheese, which can be seen as the result of high marketing expenditure and informational campaigns that highlight the benefits of branded products over private label offerings.
With demand for alternatives to meat expected to continue rising significantly in Ireland during the forecast period, Groupe Lactalis is taking the initiative by claiming to have reinvented the cheese burger with the launch of its latest new product: Seriously Cheese Burgers. Instead of adding a slice of cheese to a meat patty, this new product represents an indulgent vegetarian alternative to meat patties.
The forecast period is expected to see a continuation of the trend towards consumers preparing their own meals at home from scratch using fresh ingredients, a situation which will inevitably be positive for cheese consumption. This trend has remained strong during the post-pandemic era, particularly in the form of making breakfast a real event and an opportunity to spend time with friends and family.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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