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Country Report

Cheese in

Cheese in Ireland

41 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Cheese in Ireland experienced current value growth of 4% in 2017. Growth was relatively similar to the previous year as demand for cheese continued to increase, but particularly for premium products which have seen their unit prices also increase. Consumer confidence has improved with more disposable income in the economy. Cheese, particularly premium cheese, is very popular amongst Irish consumers during the Christmas period when demand for cheese, chutney and crackers surges.

COMPETITIVE LANDSCAPE

Kerry Foods Ltd was the category leader in 2017 with a retail value share of 18%. However, this was down by one percentage point on the previous year with most of this decline coming in processed cheese which has become less popular with consumers. The company still has the number one selling brand in cheese in Charleville, which saw current value growth in 2017 despite its share dropping slightly. Brands are coming under increasing pressure from private label with sales of more traditional cheese under the most pressure. Manufacturers such as Kerry Foods Ltd have reacted by introducing new brand extensions in chilled ready meals that contain cheese.

PROSPECTS

Cheese is predicted to increase at a value CAGR of 3% at constant 2017 prices over the forecast period to reach EUR259 million by 2022. Growth in the category will likely be slower compared to the review period with cheese being a highly mature category. This growth is expected to be derived from volume sales as demand for cheese will continue. However, with private label penetration expected to continue rising, the overall average unit price of the category is likely to drop as mid-priced manufacturers try to become more competitive.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Ireland?
What are the major brands in Ireland?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Ireland - Company Profiles

Kerry Foods Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Glanbia Plc in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mondelez Ireland Production Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Musgrave Retail Partners Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Glanbia Plc: Key Facts
Summary 2 Glanbia Plc: Competitive Position 2017
Summary 3 Kerry Foods Ltd: Key Facts
Summary 4 Kerry Foods Ltd: Competitive Position 2017
Summary 5 Mondelez Ireland Production Ltd: Key Facts
Summary 6 Mondelez Ireland Production Ltd: Competitive Position 2017
Summary 7 Musgrave Retail Partners Ireland Ltd: Key Facts
Summary 8 Musgrave Retail Partners Ireland Ltd: Operational Indicators
Summary 9 Tesco Ireland Ltd: Key Facts
Summary 10 Tesco Ireland Ltd: Operational Indicators
Summary 11 Tesco Ireland Ltd: Private Label Portfolio
Summary 12 Tesco Ireland Ltd: Competitive Position 2017

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales remain robust despite challenges facing the industry

Health and wellness innovation continues to drive sales growth

Vegan manufacturer The Happy Pear Living Foods is one of the fastest-growing players in Ireland

Discounters and internet retailing continue to increase their presence

Brexit and the Irish border will constitute the biggest challenges in the coming years

KEY TRENDS AND DEVELOPMENTS

Ireland’s economy is booming but Brexit in particular is causing challenges

Outlook

Ireland has never been so health-conscious but continues to have an obesity crisis

Outlook

Provenance being pushed further by Irish retailers despite globalisation trend

Outlook

Evidence of all-natural trend through butter outperforming margarine

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cheese in Ireland

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Cheese in Ireland - Company Profiles

Kerry Foods Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Glanbia Plc in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mondelez Ireland Production Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Musgrave Retail Partners Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales remain robust despite challenges facing the industry

Health and wellness innovation continues to drive sales growth

Vegan manufacturer The Happy Pear Living Foods is one of the fastest-growing players in Ireland

Discounters and internet retailing continue to increase their presence

Brexit and the Irish border will constitute the biggest challenges in the coming years

KEY TRENDS AND DEVELOPMENTS

Ireland’s economy is booming but Brexit in particular is causing challenges

Ireland has never been so health-conscious but continues to have an obesity crisis

Provenance being pushed further by Irish retailers despite globalisation trend

Evidence of all-natural trend through butter outperforming margarine

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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