Cheese is expected to continue registering moderate positive sales growth over the forecast period with steadily rising consumption set to be driven mainly by rising incomes, urbanisation and, in particular, changes in the diet and eating habits of affluent urban middle-class consumers. As mentioned above, the spread of consumer foodservice chains is playing a key role in this process as many of the dishes served in such outlets include cheese as a key ingredient, which is exposing consumers to cheese and its uses.
One of the most interesting outcomes of the COVID-19 pandemic for packaged food companies is that the requirement to spend more time at home has led to a strong boom in retail sales across numerous categories due to a dramatic increase in at-home consumption. Since the onset of the pandemic, the consumption habits of many Kenya consumers have shifted towards a greater focus on the home environment and this has led many to become more involved in meal preparation as opposed to ordering food for take away or to be delivered or dining out in consumer foodservice outlets.
As in all categories of dairy, rising health awareness among the Kenyan population is set to be a huge influence on sales of cheese during the forecast period. In particular, rising awareness of the high fat and salt content of cheese means that the adverse impact of cheese on overall health is becoming better known, especially among the educated and sophisticated middle-class consumers that form the core consumer base for cheese.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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