Executive Summary

Aug 2019
PROSPECTS
Lack of daily consumption continues to hinder sales but rising incomes offer hope

Low- and middle-income households do not consume cheese on a daily basis as it is considered expensive compared to substitutes such as sausages, ham or even jam. A regular breakfast in Peru includes a cup of milk with coffee, tea or chocolate plus artisanal bread spread with jam or butter/margarine However, in the last decade as family incomes have increased, more consumers are including cheese in their breakfast or at lonche which is a small meal at around 17.

Reduced fat cheese increasingly popular among health-conscious consumers

Reduced fat cheese is recording stronger retail volume growth than regular variants. Health-conscious consumers are increasingly favouring reduced fat cheese as part of lower-fat diets.

Edam, Fresco and Gouda popular in unprocessed cheese

Edam, Fresco and Gouda remained the most popular types of unprocessed cheese in Peru in 2019, while cream cheese was the leading choice in spreadable processed cheese. Matured cheese such as Manchego, Brie and Emmental, among others, are mainly imported and enjoy low demand, due to a lack of awareness and higher unit prices.

COMPETITIVE LANDSCAPE
Unpackaged informal products the main threat to leading brands

Gloria SA is the leading brand; the company has a large raw milk collection system and at the same time this company ensures its presence in all channels with a large variety of products, covering all dairy categories including cheese. The second leading position belongs to Laive SA which has presence in both traditional and modern channels, offering packaged and unpackaged hard cheese, as well as processed.

Promotions in retail outlets are common

Supermarkets and hypermarkets often run promotions for cheese. Supermercados Wong, part of the Cencosud Group, often runs these events, including for brands such as Laive, Bonlé, Kraft and De Origen, as well as its Wong private label.

Brands partner with complementary products

Manufacturers such as Braedt and La Segoviana often partner their cheese brands with complementary products from other producers, such as Braedt Edam cheese with ham pizza in one pack, or a similar concept with La Segoviana ham with Gouda cheese. Customers can purchase these joint packs at lower prices than if both products were bought separately.

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Cheese in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Peru?
  • What are the major brands in Peru?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Cheese in Peru - Category analysis

HEADLINES

PROSPECTS

Lack of daily consumption continues to hinder sales but rising incomes offer hope
Reduced fat cheese increasingly popular among health-conscious consumers
Edam, Fresco and Gouda popular in unprocessed cheese

COMPETITIVE LANDSCAPE

Unpackaged informal products the main threat to leading brands
Promotions in retail outlets are common
Brands partner with complementary products

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources