Low- and middle-income households do not consume cheese on a daily basis as it is considered expensive compared to substitutes such as sausages, ham or even jam. A regular breakfast in Peru includes a cup of milk with coffee, tea or chocolate plus artisanal bread spread with jam or butter/margarine However, in the last decade as family incomes have increased, more consumers are including cheese in their breakfast or at lonche which is a small meal at around 17.
Reduced fat cheese is recording stronger retail volume growth than regular variants. Health-conscious consumers are increasingly favouring reduced fat cheese as part of lower-fat diets.
Edam, Fresco and Gouda remained the most popular types of unprocessed cheese in Peru in 2019, while cream cheese was the leading choice in spreadable processed cheese. Matured cheese such as Manchego, Brie and Emmental, among others, are mainly imported and enjoy low demand, due to a lack of awareness and higher unit prices.
Gloria SA is the leading brand; the company has a large raw milk collection system and at the same time this company ensures its presence in all channels with a large variety of products, covering all dairy categories including cheese. The second leading position belongs to Laive SA which has presence in both traditional and modern channels, offering packaged and unpackaged hard cheese, as well as processed.
Supermarkets and hypermarkets often run promotions for cheese. Supermercados Wong, part of the Cencosud Group, often runs these events, including for brands such as Laive, Bonlé, Kraft and De Origen, as well as its Wong private label.
Manufacturers such as Braedt and La Segoviana often partner their cheese brands with complementary products from other producers, such as Braedt Edam cheese with ham pizza in one pack, or a similar concept with La Segoviana ham with Gouda cheese. Customers can purchase these joint packs at lower prices than if both products were bought separately.
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This industry report originates from Passport, our Packaged Food market research database.