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Country Report

Cheese in

Cheese in Brazil

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dynamism in spreadable processed cheese due to traditional demand and economic recovery

Spreadable processed cheese was the most dynamic cheese category in 2019 and this trend can be attributed to the traditional position of requeijão as a staple protein source among Brazilian households of all income levels. This combined with the recovery of the country’s economy in 2019, which meant that more households could afford to spend more money on requeijão.

Strong growth in cheese linked to widespread love of all types of cheeses

The positive sales growth seen in cheese in 2019 can be attributed in no small part to the fact that Brazilian people tend to love cheese. This combined with the recovery of the country’s economy has made cheese more affordable in general.

Regulatory control of artisanal cheese production likely to prove decisive

The latter stages of the review period saw new regulations in effect controlling the production of artisanal cheese and it is likely that this will spur growth in sales of these products during the forecast period, Currently, sales of artisanal products are restricted to the city or state of Brazil in which the product is manufactured and subsequently inspected by health authorities. With the pending enactment of new regulations, these products will now be authorised for sale outside of their home city or state, provided they have the Art Stamp (Selo Arte).

COMPETITIVE LANDSCAPE

Tirolez bets on rising demand for healthy and indulgent types of cheeses

With demand for packaged food in general steadily shifting towards healthier products that are seen as more natural and/or more nutritious, 2019 saw Tirolez release an all-new product line in spreadable processed cheese named Nutri+. Nutri+ is a requeijão that is promoted as being a source of fibre and containing 10% of an adult individual’s total recommended daily intake of fibre per 50g portion.

Lactalis expands its range of Président cheeses in order to capture rising demand

France-based multinational Lactalis expanded the range of products on offer under its key brand Président in 2019. The company seeks to expand its portfolio in the category with the introduction of six new products: blue cheese, sliced emmental and cheddar, the typically Brazilian variants Minas Padrão and Coalho and grated Président Le 4 Cheeses, which combines parmesan, gruyere, maasdam and steppe cheeses in one convenient format.

Expanding local production set to benefit the category over the forecast period

Vigor Alimentos, controlled by Mexico-based multinational dairy player Lala, recently announced plans to consolidate investment of around BRL70 million between 2019 and 2021 in the expansion and modernisation of its five cheese factories located in the mining municipalities of São Gonçalo do Sapucaí, Lavras, Lima Duarte, Santa Rita do Sapucai and Cruise. The company’s plan is to quadruple its parmesan cheese production capacity at its São Gonçalo do Sapucaí unit, a project that was slated for completion during the first quarter of 2019.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Brazil?
What are the major brands in Brazil?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Brazil - Category analysis

HEADLINES

PROSPECTS

Dynamism in spreadable processed cheese due to traditional demand and economic recovery

Strong growth in cheese linked to widespread love of all types of cheeses

Regulatory control of artisanal cheese production likely to prove decisive

COMPETITIVE LANDSCAPE

Tirolez bets on rising demand for healthy and indulgent types of cheeses

Lactalis expands its range of Président cheeses in order to capture rising demand

Expanding local production set to benefit the category over the forecast period

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Packaged food returns to healthier growth

Despite slow economic recovery, higher consumer confidence propels sales of packaged food

Giants innovate to maintain share against private label and local brands

Convenience versus low prices: contrasting economic realities impact distribution

New labelling regulations will negatively impact several packaged food categories

FOODSERVICE

Sales to Foodservice

Higher employment rates and home delivery boosts sales to foodservice
Packaged food players tailor products and services to better meet the needs and demands of foodservice
E-commerce an ally for foodservice and smaller retailers

Consumer Foodservice

Apps for everything impact smaller outlets and main consumer foodservice chains alike
Vegan and vegetarian offers meet consumer demand and branding needs, without necessarily boosting sales
Changes in population dynamics and consumption habits make room for stronger growth

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dynamism in spreadable processed cheese due to traditional demand and economic recovery

Strong growth in cheese linked to widespread love of all types of cheeses

Regulatory control of artisanal cheese production likely to prove decisive

COMPETITIVE LANDSCAPE

Tirolez bets on rising demand for healthy and indulgent types of cheeses

Lactalis expands its range of Président cheeses in order to capture rising demand

Expanding local production set to benefit the category over the forecast period

Samples

Overview

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Table of Contents

Cheese in Brazil - Category analysis

HEADLINES

PROSPECTS

Dynamism in spreadable processed cheese due to traditional demand and economic recovery

Strong growth in cheese linked to widespread love of all types of cheeses

Regulatory control of artisanal cheese production likely to prove decisive

COMPETITIVE LANDSCAPE

Tirolez bets on rising demand for healthy and indulgent types of cheeses

Lactalis expands its range of Président cheeses in order to capture rising demand

Expanding local production set to benefit the category over the forecast period

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Packaged food returns to healthier growth

Despite slow economic recovery, higher consumer confidence propels sales of packaged food

Giants innovate to maintain share against private label and local brands

Convenience versus low prices: contrasting economic realities impact distribution

New labelling regulations will negatively impact several packaged food categories

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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