Despite the contraction in Brazilian families’ incomes, the need to prioritise expenditure, and some changes in habits, the appeal of cheese in Brazil is growing. The cheese category is one of the few within dairy that has managed to perform positively in the crisis that started in 2021, and has persisted in 2022.
Health and wellness was already important to some consumers, but living through the years of the pandemic made more people health-conscious and take notice of nutrition. As a reflection of this, growing demand for healthier options can be seen in cheese, with interest in lower calorie products or those with a high protein content.
Increased demand is being seen for less industrialised products over those that are full of additives and artificial ingredients, which are common in large-scale production. This change in consumer behaviour is reflected in the popularity of artisanal cheese; not only in terms of rising interest in these products and volume growth, but also with the increasing number of specialised stores for the commercialisation of these products, the creation of gastronomic routes through tourism, and the presence of these products on digital platforms.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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