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Country Report

Cheese in

Cheese in Brazil

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Cheese the most negatively affected dairy category by COVID-19

The COVID-19 pandemic has had a major impact on cheese, with foodservice sales slumping, but retail sales also slipping into decline in both volume and value terms. The foodservice channel was badly hit by the lack of demand for products such as mozzarella and processed cheese, widely used in pizzerias and other restaurants, when these outlets were closed for almost three months.

Spreadable processed cheese sees a deep decline in volume sales in 2020

Spreadable processed cheese started the year with a good performance in 2020, but, after the arrival of COVID-19 in the country, sales went into decline during the social isolation period, and are expected to continue on a downward trajectory until the end of 2020. Due to the fact that it is a relatively expensive product in retail, spreadable processed cheese saw increased competition from soft cheeses like minas frescal and plain fromage frais (cottage), which are perceived as healthier and with a higher concentration of protein per gram, and was being replaced by them at times like breakfast.

Soft cheese less affected than other categories, driven by consumption of mozzarella

Soft cheese was less negatively affected in terms of retail value sales by COVID-19 than most other cheese types in 2020. Some soft cheese types in particular stood out, with consumers opting for products such as mozzarella, prato and minas frescal in the retail channel.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Brazil?
What are the major brands in Brazil?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cheese the most negatively affected dairy category by COVID-19

Spreadable processed cheese sees a deep decline in volume sales in 2020

Soft cheese less affected than other categories, driven by consumption of mozzarella

RECOVERY AND OPPORTUNITIES

Foodservice channel should slowly recover its lost sales during the forecast period

Premium cheese should increase its share over the forecast period

Mozzarella, prato, and minas frescal will account for the largest share in soft cheese

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Permanent outlet closures to delay sales recovery
Rising unemployment diminishes meal voucher usage
Manufacturers tailoring their foodservice offering more closely

Consumer Foodservice

Demand for takeaway and home-delivery likely to remain at higher level
Home-made dishes could challenge foodservice sales during recession
Convenience of foodservice and home delivery becoming more significant

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Sales of Packaged Food by Category: Value 2015-2020
Table 20 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 21 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 22 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 24 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 25 Penetration of Private Label by Category: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format: % Value 2015-2020
Table 27 Distribution of Packaged Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cheese in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Cheese the most negatively affected dairy category by COVID-19

Spreadable processed cheese sees a deep decline in volume sales in 2020

Soft cheese less affected than other categories, driven by consumption of mozzarella

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Overview

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Table of Contents

Cheese in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cheese the most negatively affected dairy category by COVID-19

Spreadable processed cheese sees a deep decline in volume sales in 2020

Soft cheese less affected than other categories, driven by consumption of mozzarella

RECOVERY AND OPPORTUNITIES

Foodservice channel should slowly recover its lost sales during the forecast period

Premium cheese should increase its share over the forecast period

Mozzarella, prato, and minas frescal will account for the largest share in soft cheese

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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