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Country Report

Cheese in

Cheese in Brazil

27 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Offsetting previous years’ gains, truck drivers’ crisis in May affects cheese production

Whilst the consumption of cheese products grew strongly in both volume and value terms in 2017 for several reasons, the gains were clearly restrained by the truck drivers’ crisis in the Brazilian dairy landscape that started in May 2018. In the previous year, Brazilian cheese manufacturers had seen a surplus of milk availability as a raw material, especially due to a good corn crop season for feeding cows as well as good climatic conditions.

Preference for traditional Brazilian cheeses intensifies sales of spreadable processed cheese and soft cheese

Spreadable processed cheese includes the traditional requeijão, a product that is widely consumed in Brazilian households and even during the economic crisis recorded volume and value growth due to its perceived essential nature as an everyday complement in breakfast and snacks. Consumers have been showing a preference for more traditionally Brazilian flavours across several food categories; for example, in savoury snacks vegetable chips with traditional local roots like cassava (mandioca) posted record growth.

COMPETITIVE LANDSCAPE

Polenghi Indústrias Alimentícias maintains leadership in cheese

The Brazilian cheese landscape remains highly fragmented, with local and artisanal cheese production still being responsible for most cheese value sales. The category leader remains Polenghi Indústrias Alimentícias, which performed worse than expected in 2017, but increased its value share slightly in 2018.

Grupo Lala enters the Brazilian market through Vigor acquisition

Mexican giant Grupo Lala, present throughout Latin American markets and even the US, has entered the Brazilian cheese category by acquiring Dan Vigor Indústria e Comércio de Laticínios from JBS, which has sold several business units as it is involved in political corruption scandals throughout the country. Although not as strong in cheese as it is in other dairy categories like yoghurt, Vigor brand products offer the multinational a safe entry point in the country, as the company has strong penetration amongst major retail outlet chains as well as bakeries, which is an important distribution channel for cheese in Brazil.

Groupe Lactalis attempts to develop its presence through acquisition, still unapproved

Whilst Grupo Lala’s purchase of Dan Vigor Indústria e Comércio de Laticínios was approved by the Brazilian Administrative Council of Economic Defense (CADE – Conselho Administrativo de Defesa Econômica), similar to the US Federal Trade Commission, as well as other competition bodies, the company is still caught in a legal battle with Groupe Lactalis over the purchase of former Vigor subsidiary Itambé. Itambé’s shares were evenly split between Vigor and the cooperative Cooperativa Central dos Produtores Rurais de Minas Gerais (CCPR-MG), but as soon as Grupo Lala announced its purchase of Vigor, CCPR-MG exercised its rights of purchase over the unowned shares of Itambé.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Brazil?
What are the major brands in Brazil?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Brazil - Category analysis

HEADLINES

PROSPECTS

Offsetting previous years’ gains, truck drivers’ crisis in May affects cheese production

Preference for traditional Brazilian cheeses intensifies sales of spreadable processed cheese and soft cheese

COMPETITIVE LANDSCAPE

Polenghi Indústrias Alimentícias maintains leadership in cheese

Grupo Lala enters the Brazilian market through Vigor acquisition

Groupe Lactalis attempts to develop its presence through acquisition, still unapproved

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead

2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017

Incumbents lose share and mitigate with acquisitions, while regional players grow

High-end consumers seek convenience, while others continue to seek bargains

Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice

Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance

Consumer Foodservice

Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Offsetting previous years’ gains, truck drivers’ crisis in May affects cheese production

Preference for traditional Brazilian cheeses intensifies sales of spreadable processed cheese and soft cheese

COMPETITIVE LANDSCAPE

Polenghi Indústrias Alimentícias maintains leadership in cheese

Grupo Lala enters the Brazilian market through Vigor acquisition

Groupe Lactalis attempts to develop its presence through acquisition, still unapproved

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Overview

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Table of Contents

Cheese in Brazil - Category analysis

HEADLINES

PROSPECTS

Offsetting previous years’ gains, truck drivers’ crisis in May affects cheese production

Preference for traditional Brazilian cheeses intensifies sales of spreadable processed cheese and soft cheese

COMPETITIVE LANDSCAPE

Polenghi Indústrias Alimentícias maintains leadership in cheese

Grupo Lala enters the Brazilian market through Vigor acquisition

Groupe Lactalis attempts to develop its presence through acquisition, still unapproved

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead

2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017

Incumbents lose share and mitigate with acquisitions, while regional players grow

High-end consumers seek convenience, while others continue to seek bargains

Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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