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Learn moreOct 2020
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The COVID-19 pandemic has had a major impact on cheese, with foodservice sales slumping, but retail sales also slipping into decline in both volume and value terms. The foodservice channel was badly hit by the lack of demand for products such as mozzarella and processed cheese, widely used in pizzerias and other restaurants, when these outlets were closed for almost three months.
Spreadable processed cheese started the year with a good performance in 2020, but, after the arrival of COVID-19 in the country, sales went into decline during the social isolation period, and are expected to continue on a downward trajectory until the end of 2020. Due to the fact that it is a relatively expensive product in retail, spreadable processed cheese saw increased competition from soft cheeses like minas frescal and plain fromage frais (cottage), which are perceived as healthier and with a higher concentration of protein per gram, and was being replaced by them at times like breakfast.
Soft cheese was less negatively affected in terms of retail value sales by COVID-19 than most other cheese types in 2020. Some soft cheese types in particular stood out, with consumers opting for products such as mozzarella, prato and minas frescal in the retail channel.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.