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Country Report

Cheese in

Cheese in Finland

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation remains key to driving sales in this mature category

In 2019, cheese in Finland suffered a further modest decline in retail volume terms, while posting positive but weak growth in current value terms, albeit an improvement on the contractions registered the previous two years. The main challenge for cheese manufacturers in Finland is the category’s maturity.

Finns are demanding healthier cheeses

Health and wellness remained a growing area in cheese in 2019, as in other packaged food categories. Demand for reduced salt cheese is increasing, largely thanks to the efforts of domestic dairy giant Valio, which has developed Valio ValSa, a reduced sodium milk salt innovation.

Cooking with cheese is becoming more popular

Cheese eating habits have continued to change in Finland. While previously cheese was seen mainly as a topping for bread, it is now increasingly being eaten as a snack and used as a cooking ingredient.

COMPETITIVE LANDSCAPE

Valio maintains its leading position but facing increasing competition from private label players and smaller manufacturers

The domestic dairy giant Valio remained the clear leader in cheese in 2019, accounting for around one third of overall value sales thanks to a wide range of products and an ongoing focus on catering for changing consumer demands and tastes. Although the company’s performance in 2019 was generally in line with that of the wider cheese category, it was however outperformed by various other manufacturers, including private label and smaller players.

Manufacturers seek to offer a wider range of flavours to maintain consumer interest

Manufacturers have continued to focus on offering Finnish consumers a wider range of cheese flavours in order to maintain their interest in the category and help drive value sales. New launches from Valio have included Valio Jalapeno Jaakko slices and Valio Pippuri Pekka sliced cheese with pepper, while the small domestic manufacturer Jukkola Food has launched Jukkolan Mustajussi, an artisanal soft cheese with black pepper.

Advertising and the telling of a story remain key to supporting sales

Manufacturers also continued to invest in marketing and advertising in 2019 in an effort to support their brands and drive sales in a mature category. Valio, for instance, advertised its Oltermanni Port Salut cheese on YouTube as having been made in a French style but to fit the taste preferences of Finnish consumers.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Finland?
What are the major brands in Finland?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Finland - Category analysis

HEADLINES

PROSPECTS

Innovation remains key to driving sales in this mature category

Finns are demanding healthier cheeses

Cooking with cheese is becoming more popular

COMPETITIVE LANDSCAPE

Valio maintains its leading position but facing increasing competition from private label players and smaller manufacturers

Manufacturers seek to offer a wider range of flavours to maintain consumer interest

Advertising and the telling of a story remain key to supporting sales

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle

Competitors stood out by using authentic flavours, domestic ingredients and innovation

In a competitive landscape, players focus on innovation and fulfilling consumer demands

Hypermarkets gain success at the expense of smaller grocery retailers

Players will focus on eco-credentials, health and wellness and innovation to cut-through competition

FOODSERVICE

Sales to Foodservice

Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities
Free-from products are on the rise as foodservice responds to consumer demand

Consumer Foodservice

Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Innovation remains key to driving sales in this mature category

Finns are demanding healthier cheeses

Cooking with cheese is becoming more popular

COMPETITIVE LANDSCAPE

Valio maintains its leading position but facing increasing competition from private label players and smaller manufacturers

Manufacturers seek to offer a wider range of flavours to maintain consumer interest

Advertising and the telling of a story remain key to supporting sales

Samples

Overview

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Table of Contents

Cheese in Finland - Category analysis

HEADLINES

PROSPECTS

Innovation remains key to driving sales in this mature category

Finns are demanding healthier cheeses

Cooking with cheese is becoming more popular

COMPETITIVE LANDSCAPE

Valio maintains its leading position but facing increasing competition from private label players and smaller manufacturers

Manufacturers seek to offer a wider range of flavours to maintain consumer interest

Advertising and the telling of a story remain key to supporting sales

CATEGORY DATA

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle

Competitors stood out by using authentic flavours, domestic ingredients and innovation

In a competitive landscape, players focus on innovation and fulfilling consumer demands

Hypermarkets gain success at the expense of smaller grocery retailers

Players will focus on eco-credentials, health and wellness and innovation to cut-through competition

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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