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Country Report

Cheese in

Cheese in Finland

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cheese benefits from the introduction of new products

Alongside traditional cheeses, new cheeses and cheese types continued to be introduced in 2018 from both local and foreign manufacturers, which sought to cater for Finns’ rising interest in cheese. However, category maturity will likely weaken demand over the forecast period and so manufacturers will need to remain competitive by offering authentic, artisanal and health and wellness-positioned cheeses, for example which have a reduced salt content or are lactose-free.

Finns demand a full flavour but also healthier attributes

Demand for reduced salt cheese is growing, mainly thanks to efforts from the domestic dairy giant Valio, which has developed Valio ValSa, a reduced sodium milk salt innovation. In the autumn of 2017, Valio continued to launch ValSa versions of its most popular cheeses, with its new Valio Oltermanni ValSa containing 35% less salt but without sacrificing taste.

Cooking with cheese

Cheese eating habits continue to change in Finland. While previously cheese was mainly a topping for bread, it is now being eaten as a snack and increasingly being used in cooking.

COMPETITIVE LANDSCAPE

Opportunity to boost value sales by offering premium quality cheeses

While the dairy giant Valio continued to lead cheese in Finland in 2018, there remained room for growth for smaller players. As consumer interest in artisanal and authentic cheeses, including imported ones, is growing, smaller players can target profitable niches by offering premium quality cheeses.

Active new product development to cater for Finns’ increasing appetite for cheese

Offering more sophisticated products under private label ranges continued to be seen in 2018 when Lidl revamped its domestic Pohjolan Juustola cheese selection, for example offering lactose-free Kotimainen Port Salut. In a similar vein, under its more sophisticated Pirkka Parhaat private label line, Kesko launched Saariston Gouda, a mature hard cheese from the Åland Islands, emphasising its domestic origin via the Produce of Finland logo on its packaging.

Telling a story

Many manufacturers appealed to consumers by telling the story behind their cheeses. The domestic manufacturer Juustoportti, for instance, offered virtual tours of its local dairy farms so as to improve the transparency of its production, while also sharing the stories of its farmers on its Facebook page, with this strategy proving to be popular.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Finland?
What are the major brands in Finland?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Finland - Category analysis

HEADLINES

PROSPECTS

Cheese benefits from the introduction of new products

Finns demand a full flavour but also healthier attributes

Cooking with cheese

COMPETITIVE LANDSCAPE

Opportunity to boost value sales by offering premium quality cheeses

Active new product development to cater for Finns’ increasing appetite for cheese

Telling a story

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Finnish packaged food market performs strongly in 2018 despite maturity

Producers continue responding to influential consumer trends

Intense competition fuels innovation and adoption of new strategies

No major changes observed in packaged food distribution

Positive market development set to continue over 2018-2023

FOODSERVICE

Sales to Foodservice

Growth in packaged food volume sales to foodservice players remains stable
Meat substitutes retains strong potential for growth in foodservice sales
Foodservice demand for free from products set to continue rising

Consumer Foodservice

Intense competition drives foodservice operators to adopt new differentiation strategies
Positive development of fast food set to continue over 2018-2013
Foodservice operators increasingly favour locally sourced ingredients

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cheese benefits from the introduction of new products

Finns demand a full flavour but also healthier attributes

Cooking with cheese

COMPETITIVE LANDSCAPE

Opportunity to boost value sales by offering premium quality cheeses

Active new product development to cater for Finns’ increasing appetite for cheese

Telling a story

Samples

Overview

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Table of Contents

Cheese in Finland - Category analysis

HEADLINES

PROSPECTS

Cheese benefits from the introduction of new products

Finns demand a full flavour but also healthier attributes

Cooking with cheese

COMPETITIVE LANDSCAPE

Opportunity to boost value sales by offering premium quality cheeses

Active new product development to cater for Finns’ increasing appetite for cheese

Telling a story

CATEGORY DATA

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Finnish packaged food market performs strongly in 2018 despite maturity

Producers continue responding to influential consumer trends

Intense competition fuels innovation and adoption of new strategies

No major changes observed in packaged food distribution

Positive market development set to continue over 2018-2023

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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