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Country Report

Cheese in

Cheese in Finland

39 pages, Sep 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Finns continued to seek new flavour experiences as the cheese snacking culture evolved while cheese was often used in cooking too. Moreover, lower fat and salt content featured in new product development, offering consumers healthier choices. Another main trend was to offer consumers free from lactose cheese.

COMPETITIVE LANDSCAPE

Domestic Valio Oy remained the leading player in 2016 and 2017 and held a 43% of value share in 2017. The company’s portfolio was impressive as it marketed 172 cheeses, regularly launched new products, often free from lactose, and invested a great deal into marketing. Its domestic quality was appreciated and trusted by consumers and its Valio brand had excellent distribution.

PROSPECTS

Different cheese types, flavours and maturity levels are expected to continue appealing to Finns who are expected to continue trying them. In addition to flavour experiences, health and wellness value-added features are expected to see a growing trend. In particular, cheese with lower fat and salt content as well as being free from lactose is expected to enter the country and capture consumer attention.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Finland?
What are the major brands in Finland?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Finland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2012-2017
Table 2 Sales of Cheese by Category: Value 2012-2017
Table 3 Sales of Cheese by Category: % Volume Growth 2012-2017
Table 4 Sales of Cheese by Category: % Value Growth 2012-2017
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2012-2017
Table 6 Sales of Unprocessed Cheese by Type: % Value 2012-2017
Table 7 NBO Company Shares of Cheese: % Value 2013-2017
Table 8 LBN Brand Shares of Cheese: % Value 2014-2017
Table 9 Distribution of Cheese by Format: % Value 2012-2017
Table 10 Forecast Sales of Cheese by Category: Volume 2017-2022
Table 11 Forecast Sales of Cheese by Category: Value 2017-2022
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2017-2022

Cheese in Finland - Company Profiles

Arla Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Valio Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Arla Oy: Key Facts
Summary 2 Arla Oy: Operational Indicators
Summary 3 Arla Oy: Competitive Position 2017
Summary 4 S Group: Key Facts
Summary 5 S Group: Operational Indicators
Summary 6 S Group: Private Label Portfolio
Summary 7 S Group: Competitive Position 2017
Summary 8 Valio Oy: Key Facts
Summary 9 Valio Oy: Operational Indicators
Summary 10 Valio Oy: Competitive Position 2017

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Slow improvement in growth

Responding to and creating trends

Competition shows no signs of cooling down

Small distribution shifts continue

The outlook is more positive

KEY TRENDS AND DEVELOPMENTS

Domestic – a claim with real appeal

Outlook

Retailers continue to compete with price cuts

Outlook

The unstoppable health and wellness trend

Outlook

Vegan boom takes the packaged food market by storm

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2012-2017
Table 19 Sales of Packaged Food by Category: Value 2012-2017
Table 20 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 21 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 22 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 24 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 25 Penetration of Private Label by Category: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format: % Value 2012-2017
Table 27 Distribution of Packaged Food by Format and Category: % Value 2017
Table 28 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cheese in Finland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Cheese in Finland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Cheese in Finland - Company Profiles

Arla Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Valio Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Slow improvement in growth

Responding to and creating trends

Competition shows no signs of cooling down

Small distribution shifts continue

The outlook is more positive

KEY TRENDS AND DEVELOPMENTS

Domestic – a claim with real appeal

Retailers continue to compete with price cuts

The unstoppable health and wellness trend

Vegan boom takes the packaged food market by storm

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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