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Country Report

Cheese in

Cheese in the Netherlands

23 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Various contradicting trends influence development of hard cheese, but it is forecast to see limited growth

There are various positive and negative trends influencing the development of hard cheese in 2017 and 2018. Changes in consumer behaviour with regard to breakfast and lunch have had a negative effect on volume sales of hard cheese.

Cheese with drinks, snacking cheese and cheese for cooking more popular

As consumption of hard cheese for sandwiches is a very mature area with a negative outlook many major players are focusing their development on other consumption occasions. Increasingly popular areas include cheese that is consumed in salads, as an in-between snack, to eat with drinks, and cheese as an ingredient in hot dishes.

Consumer wants variety, quality and new flavours

Cheese has witnessed limited retail volume growth in 2017 and 2018 as the category is very mature in the Netherlands. In current value terms, however, the performance of the category is much more positive.

COMPETITIVE LANDSCAPE

Some of the major hard cheese brands under pressure

Some of the leading hard cheese brands such as Beemster, Milner and Maaslander have lost value share in 2018. As the economy sees strong growth consumers are showing more interest in premium cheese and are also showing a willingness to try new types of quality cheese.

Royal FrieslandCampina NV successful with Campina range

Consumers are increasingly willing to pay for products which they consider to be natural and of a superior quality. This is also a reason why the launch of Campina cheese in 2016 by Royal FrieslandCampina NV has been a success.

Snack brands gain ground

While many of the leading brands in hard cheese have faced a decline in sales, some of the smaller brands in other categories are doing well. La Vache Qui Rit and Babybel from Beldis Nederland BV and the Cheestrings brand from Zijerveld & Veldhuyzen BV for instance have all see a positive development in 2018.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Netherlands?
What are the major brands in Netherlands?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Various contradicting trends influence development of hard cheese, but it is forecast to see limited growth

Cheese with drinks, snacking cheese and cheese for cooking more popular

Consumer wants variety, quality and new flavours

COMPETITIVE LANDSCAPE

Some of the major hard cheese brands under pressure

Royal FrieslandCampina NV successful with Campina range

Snack brands gain ground

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Soaring consumer confidence fuels eating and drinking out
Suppliers also embracing social media for communication
Food trucks growing in popularity among main packaged food brands

Consumer Foodservice

Home delivery increasingly chosen for convenience
Growing offer of natural, organic and premium concepts
Variety, enjoyment and nutrition trends fuelling demand

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in the Netherlands

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Executive Summary

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PROSPECTS

Various contradicting trends influence development of hard cheese, but it is forecast to see limited growth

Cheese with drinks, snacking cheese and cheese for cooking more popular

Consumer wants variety, quality and new flavours

COMPETITIVE LANDSCAPE

Some of the major hard cheese brands under pressure

Royal FrieslandCampina NV successful with Campina range

Snack brands gain ground

Samples

Overview

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Table of Contents

Cheese in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Various contradicting trends influence development of hard cheese, but it is forecast to see limited growth

Cheese with drinks, snacking cheese and cheese for cooking more popular

Consumer wants variety, quality and new flavours

COMPETITIVE LANDSCAPE

Some of the major hard cheese brands under pressure

Royal FrieslandCampina NV successful with Campina range

Snack brands gain ground

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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