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Country Report

Cheese in

Cheese in the Netherlands

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dutch continue to look for innovative cheese types and consumption occasions

Cheese continued to record low retail volume growth in 2019, due to stagnation recorded by the largest category of hard cheese. This type of cheese was traditionally consumed with bread as a breakfast option or in sandwiches for lunch.

Imported cheese types continue to increase in popularity

The Dutch are becoming increasingly interested in the origins of what they consume, which is leading to rising demand for cheese with Protected Designation of Origin, resulting in the increasing popularity of goat cheese and imported types such as mozzarella, parmesan and ricotta, with the latter supporting the ongoing positive performance of soft cheese. Italian cuisine is fairly popular in the Netherlands with consumers increasingly cooking with products from this country.

Snacking cheese seen as healthy source of protein for children

The rising popularity of cheese as a snack was driven by demand for processed cheese brands such as Babybel and La Vache Qui Rit due to offering individually wrapped portions; both are distributed by Beldis Nederland for Groupe Bel. The launch of La Vache Qui Rit Cheez Dippers and Babybel mini pack of 16 cheeses both target families with children, as these products are a suitable source of protein and fit well into packed lunches for school.

COMPETITIVE LANDSCAPE

Private label continues to place pressure on branded cheese

Branded cheese producers continued to experience increasing pressure from private label offered by popular retailers with the first three positions held by AH from Albert Heijn, Jumbo and Superunie from CIV Superunie. Collectively, private label continued to gain value share from highly-ranked companies such as Royal FrieslandCampina (Milner) and Westland Kaasexport BV (Old Amsterdam) in 2019, although fourth-ranked Beemster from CONO Kaasmakers continued to slowly gain share and record positive value growth.

Heks'nkaas offers consumers differentiation as alternative dip

Heksenkaas BV strengthened its leadership of spreadable processed cheese in 2019 offering leading brand Heks'nkaas. What distinguishes this brand from competitors such as Philadelphia and Campina Slankie, is that it is often used as a dip that is served with aperitifs rather than a cheese to be spread on bread, therefore benefiting from differentiation.

Boursin launches new creamier variant

Soft cheese brand Boursin launched a new variant of its traditional flavoured cream cheese. This was positioned as softer and creamer in texture offering a variation of consumption as it can be used as a spread or as a dip, with the latter becoming increasingly popular amongst the Dutch, who continue to search for new interesting ways to consume cheese, with a further move away from cheese on bread.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Netherlands?
What are the major brands in Netherlands?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Dutch continue to look for innovative cheese types and consumption occasions

Imported cheese types continue to increase in popularity

Snacking cheese seen as healthy source of protein for children

COMPETITIVE LANDSCAPE

Private label continues to place pressure on branded cheese

Heks'nkaas offers consumers differentiation as alternative dip

Boursin launches new creamier variant

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Producers address health and sustainability trends with innovative offers to attract consumers

Flexitarian attitudes of the Dutch continue to support increasing adoption of meat-free diets

Private label continues to gain share, quickly adapting to changing consumer trends

Supermarkets dominate distribution of packaged food, supported by private label

Higher current value growth predicted, supporting demand for greater quality products

FOODSERVICE

Sales to Foodservice

Dutch consumers demand both convenience and healthy meal solutions, encouraging foodservice suppliers to adapt to their offers accordingly
Rising health consciousness impacts both retail and foodservice
Scope to expand for suppliers with rising demand for meat-free meal solutions

Consumer Foodservice

Delivery platforms address demand for both convenience and healthy meal solutions expanding their target audience
Foodservice players must adapt to a wider variety of demands from different consumer profiles
Supermarkets expand their services to offer customers greater experience

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cheese in the Netherlands

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Executive Summary

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PROSPECTS

Dutch continue to look for innovative cheese types and consumption occasions

Imported cheese types continue to increase in popularity

Snacking cheese seen as healthy source of protein for children

COMPETITIVE LANDSCAPE

Private label continues to place pressure on branded cheese

Heks'nkaas offers consumers differentiation as alternative dip

Boursin launches new creamier variant

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Overview

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Table of Contents

Cheese in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Dutch continue to look for innovative cheese types and consumption occasions

Imported cheese types continue to increase in popularity

Snacking cheese seen as healthy source of protein for children

COMPETITIVE LANDSCAPE

Private label continues to place pressure on branded cheese

Heks'nkaas offers consumers differentiation as alternative dip

Boursin launches new creamier variant

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Producers address health and sustainability trends with innovative offers to attract consumers

Flexitarian attitudes of the Dutch continue to support increasing adoption of meat-free diets

Private label continues to gain share, quickly adapting to changing consumer trends

Supermarkets dominate distribution of packaged food, supported by private label

Higher current value growth predicted, supporting demand for greater quality products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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