Chocolate-based flavoured powder drinks is set to see growth through both the off-trade and on-trade channels over the forecast period. However, the category's on-trade recovery is expected be curtailed by the seasonality of these products and the fact some people are avoiding consuming these products because of the high sugar content.
Following in the footsteps of brands like Nescafé Dolce Gusto, it is likely that more players will look to launch chocolate-based flavoured powder drinks in a pod format. This will likely positively influence the growth of the category, with a large number of locals having invested in pod coffee machines during the pandemic, while they are also commonly seen in the workplace.
Nestlé Bulgaria AD is expected to retain its leadership in other hot drinks due to the company's excellent distribution network and wide portfolio of popular products, including leading brand Nesquik. Tymbark Bulgaria EOOD will likely also retain second position with La Festa.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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