Executive Summary

Mar 2019
PROSPECTS
Dependence on demand from families with children

Other hot drinks is a niche area in Bulgaria, accounting for a small fraction of hot drinks sales and being dominated by chocolate-based powdered drinks, which are typically targeted strongly at children.

Pod machines create sales opportunities

Pod technology is opening up an opportunity for hot drinks. During the review period, several brands launched pods for hot drinks in Bulgaria.

Millennials likely to boost interest in premium products

Over the forecast period, the area is expected to undergo a degree of premiumisation, driven by retailers specialised in coffee, organic, and health and wellness products. This will reflect demand from millennials and further generations, as their importance expands.

COMPETITIVE LANDSCAPE
Sales dominated by few players

Other hot drinks in Bulgaria is highly concentrated, with the top three companies (Nestlé, Mondelez, and Tymbark) dominating value sales. Due to well-developed distribution within modern retailers and well-established and known names, Nesquik from Nestlé is expected to continue to lead sales.

Lack of innovation and marketing

During the review period, other hot drinks did not register any significant marketing campaigns, while no outstanding novelties were introduced to support sales of these drinks in Bulgaria. It is expected that established players, which strongly target children, will focus on reducing sugar in their recipes and put an emphasis on fortified formulas and the presence of vitamins.

On-trade could set new trends

Along with increasing demand for sophisticated drinks among urban city dwellers, the recipes of drinks served on-trade are about to transform. Picky millennials will demand extraordinary experiences, thus triggering the appearance of crafted chocolate-based other hot drinks.

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Other Hot Drinks in Bulgaria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Bulgaria?
  • What are the major brands in Bulgaria?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Dependence on demand from families with children
Pod machines create sales opportunities
Millennials likely to boost interest in premium products

COMPETITIVE LANDSCAPE

Sales dominated by few players
Lack of innovation and marketing
On-trade could set new trends

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks sales continue to rise
Solid growth in pods and organic products in 2018
Jacobs and Nestlé dominate via advertising as rivals focus on price
Product innovation mainly limited to coffee and tea
Development of hot drinks remains restrained

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources