Other Hot Drinks in Bulgaria

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Other Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Other Hot Drinks in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Other Hot Drinks in Bulgaria?
  • To what extent are health considerations impacting consumption of Other Hot Drinks in Bulgaria?
  • What are the traditional preferences in Other Hot Drinks in Bulgaria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Bulgaria?
  • Which are the leading brands in Other Hot Drinks in Bulgaria?
  • How are products distributed in Other Hot Drinks in Bulgaria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
  • Where is future growth expected to be most dynamic?

Other Hot Drinks in Bulgaria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slow on-trade recovery of chocolate-based hot drinks in 2021
Prices rises and premiumisation trend drive stronger value growth
Nestlé Bulgaria AD maintains its commanding lead in 2021

PROSPECTS AND OPPORTUNITIES

Rising popularity of pod machines to sustain growth in chocolate-based hot drinks
Shifting focus from children to mature sophisticated consumers
Substitute products to limit growth potential in chocolate-based hot drinks

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021 Table 2 Retail Sales of Other Hot Drinks by Category: Value 2016-2021 Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021 Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021 Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021 Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026 Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026 Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026 Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026

Hot Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks in 2021: The big picture
Premiumisation trend in hot drinks drives higher value growth in 2021
Hot drinks is increasingly competitive with key on-trade players expanding in retail
Modern grocery retailers remains the key channel for coffee
Despite gradual recovery in on-trade in 2021, foodservice remains seriously hit by COVID-19’s restrictive measures
Brand portfolio optimisation to overcome the upcoming rise in unit prices
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026 Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021 Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021 Table 13 Retail Sales of Hot Drinks by Category: Volume 2016-2021 Table 14 Retail Sales of Hot Drinks by Category: Value 2016-2021 Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021 Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021 Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 19 Total Sales of Hot Drinks by Category: Total Volume 2016-2021 Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021 Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021 Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021 Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021 Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021 Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021 Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026 Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026 Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026 Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026 Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026 Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026 Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026 Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Other Hot Drinks

    • Chocolate-based Flavoured Powder Drinks
    • Malt-based Hot Drinks
    • Non-Chocolate-based Flavoured Powder Drinks
  • Other Plant-based Hot Drinks
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Other Hot Drinks research and analysis database.

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