Retail volume sales in other hot drinks are expected to continue to decline throughout the forecast period to record less than the sales registered at the beginning of the review period. All product areas will remain in negative growth, except for other plant-based hot drinks, which will climb slowly until 2026 benefitting from the overall consumer trend towards plant-based products.
Other hot drinks is a small category within hot drinks in Belgian and most its products hold relatively little appeal to Belgian consumers. Thus, players remain reluctant to invest and even the dominant leader Nestlé focuses more on its activity in coffee than in other hot drinks.
Foodservice volume sales are anticipated to record growth until 2025, at which point, the channel will resume a decline. The peak of the sales will remain significantly lower than the sales recorded in the pre-pandemic review period as consumers spend less money on foodservice given the ongoing economic difficulties and more frequently opt for healthier hot drinks when they do.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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