The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Drinks that target younger consumer groups have been under scrutiny in recent years. These include other hot drinks such as malt-based hot drinks and chocolate-based flavoured powder drinks.
In light of growing concerns regarding high sugar levels and artificial additives seen in other hot drinks, which mainly target younger consumer groups, clean labels seem to be key to gaining consumer trust. Furthermore, consumers are looking for added-value products, containing added minerals or proteins.
With growing demand for dairy alternatives, this trend is expected to carry across to other hot drinks too. The milk powder used in other hot drinks could be replaced with milk alternatives, such as soy, almond and oat.
In other hot drinks, the competitive landscape remains mostly unchanged. The leader Nestlé remains unchallenged, with its Caro and Nesquik brands.
In light of the ongoing sugar debate, Nesquik has offered a reduced sugar version of its popular other hot drink. This product contains 30% less sugar than its classic counterpart and has added fibre and vitamins.
In other hot drinks, private label does not pose a serious threat to major brands such as Caro and Ovomaltine. Companies such as Mondelez are able to benefit from the premiumisation trend within this category and from offering a blend of various tastes, such as a mixture of coffee and chocolate-based flavoured powder drinks, meaning that there is limited demand for private label products.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Hot Drinks in Austria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.