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Country Report

Other Hot Drinks in

Other Hot Drinks in Austria

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category’s appeal largely restricted to children

One of the biggest structural obstacles to growth in other hot drinks in 2017 continued to be the fact that the category is largely seen as offering beverages for children. While chocolate-based flavoured powder drinks remain the most popular breakfast beverage among 0-14-year-olds, among adults this type of hot drink has been struggling, largely without success, to gain any significant ground in the face of competition from coffee as well as bottled water and fruit juices.

Sales affected by increased concerns about sugar intake

Apart from failing to attract new consumer groups, other hot drinks in Austria has been suffering from increasing awareness among the public of the negative health effects associated with the consumption of sugar-rich food and beverages. In particular, various public interest groups have been voicing concerns about many children’s excessive sugar intake at breakfast, suggesting that they cut back on some sugary parts of their current diets.

Increasing prominence of ethical labels

With volume sales falling, manufacturers will have to compensate for revenue losses by increasing unit prices. To some extent, retail unit prices are expected to keep rising simply as a result of increasing commodity prices on world markets.

COMPETITIVE LANDSCAPE

Nestlé Österreich remains the leading player

Nestlé Österreich remained the leading player in other hot drinks in Austria in 2017 thanks to the strong presence of two of its brands, namely Caro and Nesquik. Both are well-established and trusted brands in Austria.

Ovomaltine remains synonymous with malt-based hot drinks

The category’s third leading player continued to be Vivatis Holding. The company’s main product in other hot drinks is the Ovomaltine brand, which enjoys a similarly high level of consumer awareness as Caro and has grown in popularity among Austrian consumers as a healthier alternative to coffee.

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Other Hot Drinks Market Sample Report Other Hot Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Hot Drinks in Austria?
What are the major brands in Austria?
What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
What role does vending play in the hot chocolate drinks market?
Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Other Hot Drinks in Austria - Category analysis

HEADLINES

PROSPECTS

Category’s appeal largely restricted to children

Sales affected by increased concerns about sugar intake

Increasing prominence of ethical labels

COMPETITIVE LANDSCAPE

Nestlé Österreich remains the leading player

Ovomaltine remains synonymous with malt-based hot drinks

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Hot Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records weaker retail current value growth in 2017 than the review period average

Fresh ground coffee pods losing momentum

Coffee manufacturers continue to dominate hot drinks sales

Transparent sourcing and ethical labelling becoming increasingly important

Positive but modest growth expected in hot drinks thanks to coffee

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Other Hot Drinks in Austria

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Executive Summary

New Report Guarantee

PROSPECTS

Category’s appeal largely restricted to children

Sales affected by increased concerns about sugar intake

Increasing prominence of ethical labels

COMPETITIVE LANDSCAPE

Nestlé Österreich remains the leading player

Ovomaltine remains synonymous with malt-based hot drinks

Samples

Overview

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Table of Contents

Other Hot Drinks in Austria - Category analysis

HEADLINES

PROSPECTS

Category’s appeal largely restricted to children

Sales affected by increased concerns about sugar intake

Increasing prominence of ethical labels

COMPETITIVE LANDSCAPE

Nestlé Österreich remains the leading player

Ovomaltine remains synonymous with malt-based hot drinks

CATEGORY DATA

Hot Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records weaker retail current value growth in 2017 than the review period average

Fresh ground coffee pods losing momentum

Coffee manufacturers continue to dominate hot drinks sales

Transparent sourcing and ethical labelling becoming increasingly important

Positive but modest growth expected in hot drinks thanks to coffee

MARKET DATA

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