Executive Summary

Mar 2019
PROSPECTS
Rising demand for other hot drinks

The demand for other hot drinks is set to increase over the forecast period, as manufacturers and consumers enjoy more conducive business conditions in the market. From an economic perspective, rising disposable incomes strengthen consumer confidence and spending power.

Malt-based hot drinks leads the way

Malt-based hot drinks is expected to continue to dominate other hot drinks over the forecast period. The preference for malt-based hot drinks is likely to be supported by more intense competition, which is predicted to limit unit prices.

Local manufacturers tap into chocolate-based flavoured powder drinks

New local entrants are expected in chocolate-based flavoured powder drinks in the forecast period. These new players are likely to appeal to lower-income consumers with affordably-priced products.

COMPETITIVE LANDSCAPE
Nestlé Nigeria dominates other hot drinks

Nestlé Nigeria has consolidated its strong leadership of other hot drinks through intense promotional campaigns. For example, ShopRite offered a popular promotion for Milo malt-based hot drinks, with consumers purchasing 10x20g sachets receiving a free sachet.

Horlicks struggles to gain share

GlaxoSmithKline Consumer Nigeria’s Horlicks has struggled to gain retail value share. Horlicks was challenged by aggressive marketing campaigns by mainstream rivals like Milo and Cadbury Bournvita.

Cocoa Products (Ile-Oluji) rises from a small base

Cocoa Products (Ile-Oluji) and its Oluji Pure Cocoa Powder brand continued to steadily gain retail shelf space in 2018. By sourcing its raw materials from southwest Nigeria, the company benefits from the support of local communities.

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Other Hot Drinks in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Nigeria?
  • What are the major brands in Nigeria?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Nigeria - Category analysis

HEADLINES

PROSPECTS

Rising demand for other hot drinks
Malt-based hot drinks leads the way
Local manufacturers tap into chocolate-based flavoured powder drinks

COMPETITIVE LANDSCAPE

Nestlé Nigeria dominates other hot drinks
Horlicks struggles to gain share
Cocoa Products (Ile-Oluji) rises from a small base

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks benefits from improved market conditions
Coffee culture emerges across major cities
Competition intensifies as manufacturers shake off the economic crisis
Marketing and distribution over new product development
Growing demand for hot drinks

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources