Little investment in marketing campaigns, as well as a lack of new launches in this mature category will result in consumers losing further interest in hot drinks over the forecast period. Also, increasingly less shelf space allocated to these products in supermarkets will mean less product visibility, and declining demand and sales going forward.
Ecuadorian consumers are increasingly looking to reduce their consumption of sugar and other products they consider harmful to their health. Parents, in particular, are concerned about their children’s sugar intake and therefore do not encourage the consumption of other hot drinks, which normally have a Red Light warning on their packaging for high sugar content, as a result of the Traffic Light food coding system in Ecuador.
During the first few years of the forecast period, COVID-19 is expected to have less of an impact in Ecuador. The resumption of normal routines and activities and more time spent out of the home will be to the detriment of the consumption of other hot drinks at home.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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