Trends within other hot drinks will remain favourable to reduced sugar and sugar-free products, especially regarding the adult category. Premium brands like Marchoc by Atlanta, which offers reduced sugar and sugar-free products (available in different flavours) is set to perform well, as is Jotis Sweet & Balance.
Amidst economic downturn and high inflation, consumers in Greece will suffer a decline in disposable incomes. As such, there is likely to be a deceleration in the premiumisation trend that has been evident in the adult segment over the last few years.
As well as contributing to an increase in sales of adult chocolate-based flavour powder drinks, the launch of Starbucks in other hot drinks is anticipated to become a key growth driver, for the category. Given Starbucks’ prominent status in foodservice, it will attract more consumers to try its other hot drinks offerings as well as boost awareness for the overall other hot drinks category, thus paving the way for more companies to enter.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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