The new labelling rules that came into force in October 2020 have not had a significant impact on sales of other hot drinks in Mexico. This situation is unlikely to change in the sort to medium term, given that many consumers see these products as a good way to encourage children to enjoy milk.
Producers of other plant-based hot drinks are expected to look to continue developing new and innovative products to compete against chocolate-based and non-chocolate-based flavoured powder drinks. For example, other plant-based hot drinks typically need to be prepared with boiling water or milk and can take more than 15mins to be ready; however, the launch of Maizena Instant seeks to offer greater convenience to time-pressed consumers.
In retail terms, small local grocers remain key retailers of other hot drinks, with these stores typically located near consumers’ homes to offer high convenience. Almost all brand owners offer their product lines in different pack sizes to meet the needs and limitations of the various retail channels.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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