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Learn more17 pages, Feb 2018
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In Mexico, the category consists of flavoured powder drinks and a popular plant-based product known as “atole”. Atole is a corn-based hot drink that dates back to the pre-Hispanic age.
Fortification remains an important attribute of other hot drinks, as they are usually consumed by children. Over the review period, companies reformulated their products by adding more vitamins and nutrients to gain positioning as a healthy source of energy.
In an effort to expand the consumer base, manufacturers have also developed products that appeal to adult consumers. For example, Ibarra Cuidado Diario (Chocolatera de Jalisco) offers products with different attributes/benefits, such as digestive health (fibre), low calorie option, partially sweetened with stevia or enriched with omega 3.
In 2017, Mead Johnson Nutricionales de México (Choco Milk and Cal-C-Tose) and Nestlé México (Nesquik, Abuelita and Morelia) dominated flavoured powder drinks, and other hot drinks overall. Their brands are preferred by children and remain top-of-mind among parents.
The review period witnessed new product launches by smaller players like Chocolatera de Jalisco. In chocolate-based flavoured powder drinks, the company launched a powder version of Ibarra, which was previously available only in the tablet format, a low calorie version of Choco Choco, and a new flavour mix of chocolate with marshmallows.
Over the forecast period, new product developments are likely to focus on health and wellness, such as functional or low calorie products, or indulgence, with an emphasis on the quality of ingredients and new flavours. Whilst likely to stimulate interest, new launches likely to be niche, as they are expected to target very specific health and wellness concerns, or appeal to the small number of premium consumers willing to pay much higher prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Mexico with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.