Other hot drinks is a mature category within the Dominican market and sees very little innovation. However, the culture of drinking hot chocolate is well established in the country, especially among younger members of the family.
Although strawberry and vanilla flavours are available, the other hot drinks category is dominated by chocolate-based flavoured powder drinks. These beverages are familiar to most Dominican consumers, boast a broad range of prices to accommodate a larger number of household budgets, and are widely available throughout a number of distribution channels.
Throughout modern grocery retailers, the presence of private label in chocolate-based flavoured powder drinks has continued to grow. As locally based manufacturers are able to source raw materials domestically and produce at lower cost, the larger supermarkets and some hypermarkets have continued offering chocolate-based flavoured powder drinks at a lower price.
In 2018, locally based Cortés Hermanos & Co led the other hot drinks category. The company’s signature brand, Sobrino, is a flavoured powder drink available in a variety of sizes and formats.
Local brands continue to lead other hot drinks in the country and mainly offer chocolate-based flavoured powder drinks. Domestic companies are recognised for their quality and long tradition of chocolate production in the country, especially Cortés Hermanos and Munne.
Throughout select modern grocery retailers, the presence of private label chocolate-based flavoured powder drinks has been growing. Indeed, grocers are dedicating more shelf space to private label products in this category, including the Líder range from Centro Cuesta Nacional and the imported Food Club line.
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This industry report originates from Passport, our Hot Drinks market research database.