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Learn more14 pages, Feb 2018
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In 2017, other hot drinks continued to register strong off-trade value growth and posted the fastest growth within hot drinks. Off-trade value growth picked up in 2017 compared to 2016 with rising health consciousness among the Pakistani populace.
Other hot drinks in Pakistan is dominated by chocolate-based flavoured powder drinks which commanded almost three quarters of off-trade value sales in 2017. The primary target consumers of other hot drinks in Pakistan continue to remain children and teenagers.
Other hot drinks in Pakistan is dominated by GlaxoSmithKline Plc, AB Food & Beverages Ltd and Nestlé Pakistan Ltd which together commanded just over three quarters of off-trade value sales in 2017. The companies have their international brand offerings namely Horlicks, Ovaltine and Milo within other hot drinks in Pakistan which has helped them capture the dominant share of the category as consumers perceive these international offerings to be of high quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.