Coping with the shock of high inflation, it is important that other hot drinks companies introduce value for money sizes for consumers, so that they can afford or make savings by purchasing products. It has been noticeable that higher-income groups purchase products in larger pack sizes, while low- and middle-income consumers tend to purchase products in smaller pack sizes.
Retail volume and value (constant 2022 prices) sales are expected to continue to see strong growth through the forecast period, although the category is growing from a relatively low base. Demand is anticipated to continue to be fuelled by the retail modernisation trend and more consumers moving to urban centres.
Other hot drinks are positioned as healthy beverages to be consumed with meals or as snacks to facilitate children’s development. This positioning is supported by the marketing initiatives in support of leading brands like Milo and Horlicks.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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