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Learn moreApr 2019
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Increasing health awareness among urban consumers boosted the appeal of other hot drinks, which are marketed for their nutritional value. With rapid rural-to-urban migration, a growing middle-income consumer group and rising health consciousness, parents are increasingly looking for brands/products that are able to meet their children’s nutrition needs.
Over the forecast period, other hot drinks brands are expected to expand their flavour ranges by adding novelties like Kesar Badam. Given that these products are mainly consumed by children and teenagers, it is imperative that manufacturers choose their flavours wisely.
Other hot drinks are consumed by youths because of their health and development propositions. Nonetheless, flavour is a key success factor for brands.
Nestlé’s Milo leads flavoured powder drinks in Pakistan, primarily due to its wide distribution and easy accessibility, as the use of convenience-based Tetra Pak means it can be consumed on the go. Hence, Milo benefits from numerous consumption occasions.
Milo’s success is also due to strong marketing support, which ensures consistent consumer engagement with the brand. In 2018, Nestlé launched limited-time special edition packs that leveraged on the growing popularity of football in the country.
Flavoured powder drinks is still in its infancy, with few significant brands available in Pakistan. The category is dominated by international manufacturers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Hot Drinks in Pakistan market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.