The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more17 pages, Feb 2018
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A better economic performance is expected to stimulate demand for other hot drinks over the forecast period. This trend will be mostly visible in other plant-based hot drinks as a result of rising disposable incomes among lower LSM groups.
Nespresso-compatible capsules are expected to gain momentum in hot chocolate. This trend will be driven by more manufacturers taking advantage of their existing production facilities to expand their consumer base.
As the health and wellness trend continues to gain momentum, more reduced-sugar hot chocolate drinks will likely be introduced, with many positioned as premium and targeting higher LSM consumers who tend to be more health-conscious and less price-sensitive. On the other hand, Nestlé South Africa is expected to face increasing pressure in other plant- based drinks as new variants such as decaffeinated and mixed blends are introduced by rival players.
Nestlé South Africa remained the leading player in other hot drinks in 2017 despite challenging market conditions. The company’s position continued to be supported by the equity of its flagship brands.
Nomu Brands continued to attract high LSM consumers as its latest release, Nomu Unsweetened Cocoa Drink, gained space on retail shelves. By focusing on a niche and positioning its range as a lifestyle product, variants like organic and low GI hot chocolate have been benefiting from the health and wellness trend.
GlaxoSmithKline South Africa effectively discontinued the distribution of its Horlicks brand in 2017 after months of shortages. Following this move, Pick’n’Pay Retailers used the opportunity to expand its portfolio in malt-based hot drinks by supporting the brand’s supply locally.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Hot Drinks in South Africa market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.