After posting a positive performance through both the on-trade and off-trade channels in 2022, it is expected that off-trade volume sales will see a steady rate of decline from 2023 onwards. Meanwhile, after a short-term recovery, on-trade volume sales will likely also start to decline again by the end of the forecast period.
Although unstable, Russia and Ukraine did reach a consensus in mid-2022 regarding a strategy to support the export flow of cereals from both countries. However, with the uncertainty surrounding Russia’s war in Ukraine, cereal prices are likely to remain volatile, especially in the short term, with this being likely to put further upward pressure on prices, with this potentially impacting volumes sales as consumers are forced to make savings.
Private label is anticipated to take further share in the short-term period, driven by the prevailing economic uncertainty and a drop in disposable income. Nonetheless, Nestlé is set to retain its dominant position in the category thanks to its wide range of products that target different consumer groups.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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