Other hot drinks has been affected by changing consumer needs, with consumers increasingly aware of the negative impact of sugar on their health, and avoiding products with high content of added sugar. This trend, common throughout the non-alcoholic drinks market, is bringing volume sales down, at the same time that producers are struggling to reinvent their products.
With an ageing population and younger consumers more willing to experiment and reinvent traditional products in their daily life, an opportunity appears to have emerged for other hot drinks. Particularly focused on traditional categories such as malt-based hot drinks or other plant-based hot drinks, the potential resides in the consumers’ willingness to rescue “heritage products” and rediscover their flavours and characteristics, and in reinventing the way of drinking it, a phenomenon that is starting to be seen in coffee.
The ageing population offers an opportunity for other hot drinks, particularly for malt-based hot drinks and other plant-based hot drinks. With the referenced trend of reinvention of tradition presenting an opportunity for the category, consumers that have grown up familiar with these products and some of these heritage brands are more willing to reintroduce them into their routine consumption patterns, particularly when consumers are seduced by the category’s potential benefits.
The industry is investing in presenting healthier alternatives to consumers, either by reducing sugar content or by presenting added functionality. Cola Cao launched a product extension with zero added sugar, Cola Cao 0%, and Cola Cao Complet, with added minerals and vitamins to offer up to 30% of the recommended daily doses for these nutrients.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Hot Drinks in Portugal market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.