Other hot drinks continued to witness strong retail value growth in 2019, supported by manufacturers introducing new, premium products and innovation in packaging. The leading brands in fortified/functional chocolate-based flavoured powder drinks, Nesquik and Puchatek, for example, introduced large 600g packs aimed at offering greater convenience and lower prices to regular consumers.
Health and wellness was an increasingly important topic among consumers prior to the pandemic and the health crisis is only strengthening the trend in 2020. The health properties and natural credentials of other hot drinks are therefore coming to the fore in 2020, with higher cocoa content a part of this trend.
Other plant-based hot drinks recorded strong retail volume growth in 2019, with many players releasing new chicory products. Poles are becoming more demanding consumers, following healthy lifestyles and paying greater attention to ingredients, as well as looking for original new flavours.
Other hot drinks is set to record improved retail volume growth in 2021, followed by slowly accelerating growth rates over the forecast period. Actual volume performance will largely be determined by the largest category, chocolate-based flavoured powder drinks, whilst the smaller other plant-based hot drinks will outperform in percentage terms as chicory-based hot drinks continue to be promoted as healthier alternatives to coffee, for example.
Other hot drinks have traditionally been at their most popular in winter, which is often long and cold in Poland. However, the last few years have not been as cold as in the past and, if this trend continues, seasonal sales of these products may decline.
Single-serve sachets of chocolate-based flavoured powder drinks were a success among consumers towards the end of the review period. Since these packs were first introduced in 2017, the number of companies offering their products in this format has been increasing.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Other Hot Drinks research and analysis database.
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