Other hot drinks in New Zealand is dominated by malt-based hot drinks, which is set to account for more than half of retail value sales in the category in 2022. However, as New Zealand’s birth rate continues to trend downwards, resulting in limited growth in the size of the key target demographic for malt-based hot drinks, the importance of the category within other hot drinks is expected to fade.
Chocolate-based flavoured powder drinks have wide appeal, including amongst adult consumers, who are prepared to pay a premium for a decadent flavour experience. Chocolate-based flavoured powder drinks is not only expected to experience strong growth in volume terms in the forecast period, but an even higher increase is expected in current value terms, as consumers continue to embrace brands such as Cadbury Drinking Chocolate and Avalanche, which are priced at relatively premium price points.
With the pandemic seemingly coming to an end, New Zealanders are returning to socialising and catching up at the weekend, with cafés a popular option of venues for such catch-ups. Whilst during weekdays New Zealanders will continue to prefer to consume coffee, due to their need for constant stimulation at work, the more relaxed pace of life at the weekends often makes chocolate-based flavoured powder drinks an equally attractive option.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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