No notable changes were observed in Kazakhstan in other hot drinks within the review period. Other hot drinks is mainly represented by chocolate-based flavoured powder drinks that, in general, are aimed towards children and teenagers.
The continuous development and strengthening of the health and wellness trend was observed in 2018 in Kazakhstan; consumers paid greater attention to what they consume. How beneficial to health and nutritious a product is is becoming more important.
In general, other hot drinks in Kazakhstan is represented by chocolate-based flavoured powder drinks. However, the unripe development of other plant-based hot drinks, namely chicory, was noticed in 2018.
Nestlé SA dominates chocolate-based flavoured powder drinks in Kazakhstan. The success of the company is due to Nestlé being the pioneer in introducing chocolate-based flavoured powder drinks to Kazakhstani consumers.
Chocolate-based flavoured powder drinks in Kazakhstan is highly dependent on imports. This contributes to the high prices and to foreign companies dictating the trends.
Other hot drinks remained in a niche within hot drinks in Kazakhstan in the review period. Due to rather specific targeting and the underdevelopment of other plant-based hot drinks, a limited number of players are expected to participate in the forecast period.
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This industry report originates from Passport, our Hot Drinks market research database.