Other hot drinks will register healthy constant value and volume growth over the forecast period, though from a low base. A high birth rate and population growth will support volume sales, as the most popular product, chocolate-based flavoured powder drinks, is mainly consumed by children.
The high sugar content and processed ingredients in chocolate-based flavoured powder drinks are increasingly out of step with the move towards healthier hot drinks, and the health and wellness trend in general. A degree of premiumisation could attract younger adult consumers in particular as a potential consumer base.
While other hot drinks are dominated by Nestlé, second-ranked local player, Rakhat, has consistently gained value share over the review period, with its brand, Kakao Poroshok. Local consumers are willing to try new products if they can find them, despite brand loyalty to Nesquik.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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