Executive Summary

Mar 2019
PROSPECTS
Focus continues to be on children

No notable changes were observed in Kazakhstan in other hot drinks within the review period. Other hot drinks is mainly represented by chocolate-based flavoured powder drinks that, in general, are aimed towards children and teenagers.

The health and wellness trend has a double-edged impact on chocolate-based flavoured powder drinks

The continuous development and strengthening of the health and wellness trend was observed in 2018 in Kazakhstan; consumers paid greater attention to what they consume. How beneficial to health and nutritious a product is is becoming more important.

The development of other plant-based hot drinks is unripe in 2018

In general, other hot drinks in Kazakhstan is represented by chocolate-based flavoured powder drinks. However, the unripe development of other plant-based hot drinks, namely chicory, was noticed in 2018.

COMPETITIVE LANDSCAPE
Nestlé SA with the popular Nesquik brand remains the dominant player in Kazakhstan

Nestlé SA dominates chocolate-based flavoured powder drinks in Kazakhstan. The success of the company is due to Nestlé being the pioneer in introducing chocolate-based flavoured powder drinks to Kazakhstani consumers.

Private label has an opportunity for development

Chocolate-based flavoured powder drinks in Kazakhstan is highly dependent on imports. This contributes to the high prices and to foreign companies dictating the trends.

The number of players is limited

Other hot drinks remained in a niche within hot drinks in Kazakhstan in the review period. Due to rather specific targeting and the underdevelopment of other plant-based hot drinks, a limited number of players are expected to participate in the forecast period.

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Other Hot Drinks in Kazakhstan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Kazakhstan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Kazakhstan?
  • What are the major brands in Kazakhstan?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Focus continues to be on children
The health and wellness trend has a double-edged impact on chocolate-based flavoured powder drinks
The development of other plant-based hot drinks is unripe in 2018

COMPETITIVE LANDSCAPE

Nestlé SA with the popular Nesquik brand remains the dominant player in Kazakhstan
Private label has an opportunity for development
The number of players is limited

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Several factors influence hot drinks sales increase
Coffee sees the fastest growth in volume and value terms
International companies retain a significant share of hot drinks sales in 2018
The health and wellness trend has a global appeal
Modern grocery retailers will continue to gain share

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources