After posting consistent declines earlier in the review period, other hot drinks witnessed a return to growth in retail volume sales in 2020. Recovery was directly attributable to the fallout of COVID-19, with Brazilians becoming more inclined to buy these products while spending most of their time at home due to prolonged lockdowns and social distancing rules.
The technology required to produce other hot drinks has become more accessible in Brazil in recent years, and this has supported the rapid emergence of new regional players in the category. These players maintain competitive pricing strategies and mainly target lower-income families.
Independent small grocers and convenience stores gained importance in off-trade tea distribution in 2020, as lockdown measures and fear of contracting COVID-19 made many consumers inclined to shop in retail outlets closer to their homes. At the same time, increased budget-consciousness arising from the economic shock of the pandemic saw more Brazilians start to buy tea in atacarejos, warehouse clubs that sell to individuals and businesses.
Other hot drinks – especially chocolate-based flavoured powder drinks – have historically been most popular among younger consumers in Brazil. However, the category has recently witnessed the launch of new health-oriented products aimed at older age groups.
Over 2019-2020, Nestlé introduced a number of limited edition flavoured powder drinks based on some of its most popular chocolate confectionery lines in Brazil. These included products based on brands such as Prestigio (with coconut), Galak (white chocolate) and Sensação (with strawberry).
In 2020, the home seclusion trend supported a resurgence in the use of chocolate-based flavoured powder drinks as ingredients in baking and dessert recipes in Brazil. It is expected this type of consumption will remain a key driver of demand for such products over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Other Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page