The performance of other hot drinks during the forecast period is expected to be characterised by rising foodservice volume sales and a concomitant decline in retail volume and value sales. The key factor influencing these trends is expected to be the absence of COVID-19 restrictions as the threat of the virus increasingly fades, which will inevitably encourage consumers to return to their favourite cafés, specialist coffee and tea shops, restaurants, and bars to consume other hot drinks.
With demand for other hot drinks likely to be under pressure during the forecast period, it is anticipated that innovation will become increasingly important for the category’s leading players, with new products expected to focus mainly on health and wellness attributes. Indeed, products launched in the category during the review period illustrate the direction that innovation in other hot drinks will likely take during the forecast period.
The focus on reduced sugar recipes illustrates the concern of manufacturers around the unhealthy image that flavoured powder drinks currently have. The category will continue to bear the brunt of anti-sugar backlash with anti-sugar sentiment applying to numerous categories of packaged food and other hot drinks throughout the review period.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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