The high sugar content and artificial ingredients that are common in other hot drinks will continue to be an issue. A temporary suspension of concern during the pandemic, as consumers prioritised comfort and familiarity over health and wellness, should not be mistaken for a fundamental shift in how health and wellness is being approached.
Mate is carving out a space for itself in the plant-based energy space, but it faces a significant challenge from others who would like to occupy the same space. Coffee and tea remain the most potent competitors, and have far greater consumer recognition than mate and are more familiar to the palate of US consumers.
A perpetual puzzle for hot drinks in the US is why there is not a larger role played by yaupon, North America’s only native source of caffeination. Yaupon is a genetic relative of yerba mate, yet remains far less known than its South American cousin, even though it checks many of the boxes that consumers are looking for from their hot drinks (clean caffeination, short supply chains, high antioxidant content, etc.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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