Executive Summary

Mar 2019
PROSPECTS
Flavoured powder drinks continues to struggle

Chocolate-based flavoured powder drinks tends to comprise indulgent products high in sugar, making the category less attractive than previously given the large health and wellness trends. While Americans are still willing to indulge occasionally in these beverages, especially in the winter months, they are less inclined to drink them regularly.

Declining birth rate represents long-term problems for flavoured powder drinks

Flavoured powder drinks tend to appeal much more strongly to children who do not usually consume coffee or tea. A declining number of children in the US is thus a major long-term challenge to the category, with it being difficult for players to generate growth from a shrinking consumer base.

Other plant-based hot drinks grows from a small base

None of the beverages classified as other plant-based hot drinks plays a major role in the US hot drinks market, but many are available. Yerba mate is growing but category leader Guayaki is shifting its focus to RTD products although it still sells mate in bagged and loose form.

COMPETITIVE LANDSCAPE
Nesquik shifts its focus to RTD products

Nesquik is one of the most important brands in flavoured powder drinks in the US, but in recent years has shifted its focus away from this category towards RTD products. Protein-enhanced dairy drinks have in particular been a priority, as these are more in line with larger trends than powder drinks are.

Private label gains share

Private label products have performed the best in chocolate-based flavoured powder drinks and their collective share is growing amidst a general category decline. Consumers tend to view chocolate-based flavoured powder drinks as less differentiated products than coffee or tea, so there is less brand loyalty keeping them from switching to inexpensive alternatives.

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Other Hot Drinks in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in USA?
  • What are the major brands in USA?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

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This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in the US - Category analysis

HEADLINES

PROSPECTS

Flavoured powder drinks continues to struggle
Declining birth rate represents long-term problems for flavoured powder drinks
Other plant-based hot drinks grows from a small base

COMPETITIVE LANDSCAPE

Nesquik shifts its focus to RTD products
Private label gains share

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Low growth rates for retail hot drinks as sales of fresh ground coffee pods slow down
Functionality is of growing importance in hot drinks
Wave of expansion by the big players in 2018
There is a shift towards RTD formats
Only moderate prospects for retail growth

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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