Executive Summary

Mar 2019
PROSPECTS
Other plant-based hot drinks sees good growth

Other plant-based hot drinks continued to dominate other hot drinks in 2018. These grain and oatmeal products remain popular in Taiwan as they are perceived as healthy and convenient and a satisfactory substitute for a light meal.

Move to occasional consumption of flavoured powder drinks

Malt-based hot drinks and chocolate-based and non-chocolate-based flavoured powder drinks face significant challenges in Taiwan. Growing concerns over the high sugar content of flavoured powder drinks is leading to a more occasional consumption of these products.

Flavoured powder drinks faces market challenges

Sales of malt-based hot drinks are affected by the falling birth rate, as these products are mainly purchased by parents for younger children. As older children and teenagers start to choose their own drinks, they move away from malt-based hot drinks.

COMPETITIVE LANDSCAPE
Players to compete through new product development

Local companies offering products with traditional ingredients dominate other plant-based hot drinks, with each brand featuring a wide product variety. With the optimistic outlook for other plant-based hot drinks, competition is expected to intensify as consumers respond favourably to new flavours.

Major players try to expand the audience for malt-based hot drinks

Malt-based hot drinks is dominated by Associated British Foods’s Ovaltine and Nestlé’s Milo. While both brands are seeing their target audience shrink in line a falling birth rate, their manufacturers have made concerted efforts to expand the consumer base through partnerships.

Decline forces the hand of Wei Chuan Foods

The challenges facing flavoured powder drinks players in Taiwan are forcing key players to take serious measures. The use of flavour additives has discouraged the consumption of non-chocolate-based flavoured powder drinks, which is expected to see further declines in retail volume and current value sales in the forecast period.

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Other Hot Drinks in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Taiwan?
  • What are the major brands in Taiwan?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Taiwan - Category analysis

HEADLINES

PROSPECTS

Other plant-based hot drinks sees good growth
Move to occasional consumption of flavoured powder drinks
Flavoured powder drinks faces market challenges

COMPETITIVE LANDSCAPE

Players to compete through new product development
Major players try to expand the audience for malt-based hot drinks
Decline forces the hand of Wei Chuan Foods

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Retail benefits from coffee and tea drinking culture
Young consumers influence company strategies
Small players become relevant
Significant new product development
Healthier growth expected over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources