Other hot drinks, represented by chocolate-based flavoured powder drinks, is a very small category in Uzbekistan, with no on-trade presence. Therefore, in absolute terms, other hot drinks was the hot drinks category least affected by the impact of COVID-19.
Other hot drinks is mainly represented by chocolate-based flavoured powder drinks, which, in general, are aimed at children and teenagers. Initially, chocolate-based flavoured powder drinks were considered indulgences and not bought on an everyday basis.
The Nesquik brand is the clear leader in chocolate-based flavoured powder drinks in Uzbekistan, owing in part to the long presence of the brand in the market. Advertisements for Nesquik on Russian television channels help maintain the profile of the brand in the Uzbekistani market.
Due to the economy slowing down under the influence of the pandemic, disposable incomes among Uzbekistani consumers also decelerated in 2020. Therefore, in 2021 it is anticipated that more consumers will shift to the lower-price segment, which is represented by small local brands.
The development and strengthening of the health and wellness trend accelerated in 2020 as the health crisis caused consumers to pay even greater attention to what they and their children ate and drank. Nutritious products are becoming more important to Uzbekistanis and companies are trying to attract consumers by offering chocolate-based flavoured powder drinks with a healthy positioning.
Due to the small scope of other hot drinks, new product launches claiming new tastes are expected to grow rapidly over the forecast period. However, the structure of other hot drinks is not likely to see dramatic changes, with malt-based hot drinks, non-chocolate-based flavoured powder drinks and other plant-based hot drinks set to remain negligible.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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