The prospects for other hot drinks are favourable across the forecast period, and volume sales are expected to rebound from 2023 onwards. Families with children will continue to drive demand for chocolate-based powdered flavoured drinks, which will see strongest performance within all other hot drinks in volume terms.
Other hot drinks channels are concentrated, and hypermarkets remain the most important distributor with almost third of volume sales. This is set to continue across the forecast period as larger stores offering more discounts and larger packaging sizes attract more local consumers seeking to economise.
While soaring inflation will certainly shift most consumers towards the best prices, healthy variants will continue to attract more attention, as affluent consumers with an increasing interest in health awareness will remain largely unaffected by the economic downturn. Reduced sugar products and those with added vitamins, minerals and calcium will gain popularity, therefore expanding product ranges to include basic and fortified options remains a good strategy for brand manufacturers.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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