Other hot drinks are not particularly popular among Slovak consumers due to limited availability, low promotion and the lack of new healthier compositions. Therefore, the category continued to see a decrease in retail volume sales in 2018.
Chocolate-based flavoured powder drinks remained by far the strongest category in volume and value sales terms in 2018. However, retail volume sales continued to fall in 2018 due to high maturity and limited promotion.
Other plant-based hot drinks, which are not very popular in Slovakia, continued to see retail volume and value sales dip at the end of the review period. However, there is a stable consumer group for these products.
Nestlé Slovensko remained the dominant player in other hot drinks at the end of the review period. The company leverages on the high popularity of its Nesquik, Granko and Caro brands.
Manufacturers of other hot drinks have made little effort to provide innovation through new products or flavours. Moreover, they have shown little or no interest in entering malt-based hot drinks or creating significant competition in non-chocolate-based flavoured powder drinks.
Emco and Kavoviny followed Nestlé Slovensko in other hot drinks in 2018. Emco is also a well-known player in packaged food, which raises awareness of its eponymous chocolate-based flavoured powder drinks.
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This industry report originates from Passport, our Hot Drinks market research database.