While other hot drinks generally faces a number of challenges, including reducing sugar content or appealing to various consumer groups, there are also opportunities. These can be found in the premium segment where higher-quality chocolate or cocoa can be used to prepare an indulgent drink at home.
Some producers of coffee machines have been expanding their portfolios by not only offering a variety of coffee pods, but also capsules to prepare hot chocolate. These drinks are particularly important in targeting younger consumer groups (even children) as the entire family can be served by one machine – by offering coffee as well as chocolate-based flavoured hot drinks.
There are some challenges ahead for other hot drinks that are likely to have a negative impact on the future development of the category in Germany. Despite players’ efforts to reformulate brands by reducing sugar content, there is an increasing share of consumers willing to relinquish drinks which struggle with negative perceptions altogether.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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