Most consumers view chocolate-based flavoured powder drinks as being quite unhealthy, with many of the most popular products having high sugar content. Although healthier options are available, the general perception remains that products in this category are unhealthy and should be saved as a treat on rare occasions.
Mondelez Sverige AB is expected to maintain its top place in other hot drinks with its O’Boy brand. No new entrants are visible or expected at this point in time, since the category is in overall decline and the occasional reduced-sugar product is not enough to influence the “unhealthy” image of the category.
Other hot drinks consumption is also heavily dependent on seasonality, as the majority of the consumption lies in the colder winter months. Outside of the winter period, consumption is most likely to occur for special occasions such as children’s birthday parties or, perhaps, as a special treat on the weekend.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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