Total volume sales of other hot drinks continued to drop in 2020. Foodservice volume sales are being impacted by consumers avoiding public venues and socialising, despite the government not closing foodservice outlets during the year.
In addition to price-sensitivity, the outbreak of COVID-19 in Sweden is boosting the health and wellness trend forward, with consumers paying more attention to the products they consume, in order to stay fit and healthy, with a robust immune system. Many Swedes are actively avoiding sugary beverages and aiming to limit the number of chocolate drinks their children consume.
Mondelez Sverige is expected to retain its lead in 2020, offering its brand O’Boy. In Sweden, the brand is a synonym for chocolate-based flavoured powder drinks, and O’Boy remains a Swedish brand in consumers’ minds, reinforcing its competitive advantage.
Sales through foodservice are set to increase from 2021, as consumers begin to visit foodservice venues more frequently. This is set to lead to double-digit volume growth in 2021; however, this will be followed by a decline in foodservice volume sales for the rest of the forecast period.
Following the outbreak of COVID-19 in 2020, e-commerce is set to continue growing across the forecast period, benefiting from new users migrating to the channel. While e-commerce sales were driven by consumers need to social distance and remain safe during 2020, the convenience trend will continue to drive growth over the coming years, especially as new consumer groups have become accustomed to the ease and convenience of the channel.
Innovation is set to be limited across the forecast period. While coffee and tea players look to tap into ethical positionings and the health and wellness trend, healthier positions and products are limited in other hot drinks, and volume sales are small in comparison to coffee and tea.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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