Executive Summary

Mar 2019
PROSPECTS
Launch of healthy other hot drinks

Other hot drinks recorded steep retail volume declines over the early part of the review period, as chocolate-based flavoured powder drinks were considered to be unhealthy due to the high sugar content. Parents opted to purchase fewer of these drinks for their children.

Well-established players turn to new packaging solutions to gain momentum

Many players are finding it difficult to gain momentum in other hot drinks. The exceptions are those which offered their whole range from the very beginning only in organic variants, such as Kung Markatta, or with an emphasis on no added sugar, such as N!CK'S.

Finding new consumers in foodservice could boost retail sales

Retail volume sales of other hot drinks grew somewhat slower than foodservice volume sales in 2018, as eating out and visiting cafés when meeting friends, working or studying have been gaining in popularity among Swedes over the last decade. The trend is expected to remain strong, which could be jeopardised only by another financial crisis, as Swedish households are rather indebted due to housing loans.

COMPETITIVE LANDSCAPE
Mondelez Sverige remains the clear leader

Mondelez Sverige remained the clear leader in other hot drinks with its O’Boy brand in 2018. The brand is a synonym for chocolate-based flavoured powder drinks for many Swedes.

Healthy brands perform well

In percentage terms, organic or no added sugar products recorded the strongest retail value growth in 2018, including Kung Markatta’s Kung Markatta Chokladdryck and Coop Sverige’s Änglamark organic private label other hot drinks. Luthman Backlund Foods’ N!CK'S with no added sugar and Lantmännen Cerealia’s Ögonblink in convenient portion pouches also performed well, although N!CK'S developed from a lower base.

Unit prices boosted by healthy other hot drinks options

Off-trade unit prices of other hot drinks continued to increase in 2018, although growth slowed in comparison to 2017, as the leading brand, O'Boy’s, maintained its pricing. Sales of more expensive products, such as Kung Markatta and N!CK'S, increased, albeit from low bases, and had little impact on total unit price development.

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Other Hot Drinks in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Sweden?
  • What are the major brands in Sweden?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Sweden - Category analysis

HEADLINES

PROSPECTS

Launch of healthy other hot drinks
Well-established players turn to new packaging solutions to gain momentum
Finding new consumers in foodservice could boost retail sales

COMPETITIVE LANDSCAPE

Mondelez Sverige remains the clear leader
Healthy brands perform well
Unit prices boosted by healthy other hot drinks options

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Value sales increase, volumes suffer
Focus on reducing food wastage and increasing demand for brands offering added value
Small companies with a focus on added value perform well
Small players are best at satisfying local demand; some large companies imitate the strategies of smaller players
Foodservice volume sales to outperform the off-trade

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources