The decline of chocolate-based flavoured powder drinks will continue in the forecast period, and it is expected to be steeper than in the review period. The health and wellness trend, which received a boost from the experiences of the COVID-19 crisis, has become a deeply ingrained influence on consumer purchasing decisions and is set to drive down sales in the forecast period as consumers turn towards other types of products.
Regardless of the declining market, there may be some opportunities for well-positioned products. In line with the rise in health consciousness and increasing interest in ethical consumption, particularly amongst younger consumers, the consumer preference will definitely continue to move away from inexpensive mass variants towards high-quality ethical and organic products.
In a similar way to developments in the retail channel, foodservice sales of chocolate-based flavoured powder drinks are set to decline in the forecast period. There are other products that parents prefer to buy for their children when purchasing drinks in foodservice outlets.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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