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Country Report

Other Hot Drinks in

Other Hot Drinks in Denmark

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Other hot drinks suffers from a poor image

One of the main consequences of the health and wellness trend which swept Denmark throughout the review period was a move away from products which are perceived to be unhealthy. Danish parents are also trying to limit the amount of sugary drinks their children consume, including hot drinks which have a high sugar content or are perceived as being unhealthy.

Demographic factors impact other hot drinks

The size of the Danish population aged 0-14 continued to decline in both absolute and percentage terms over the review period. As children are the main target audience for some of the most popular other hot drinks brands in Denmark, such as Nesquik, this change in demographic was also echoed in declining volume sales.

Forecast period trends

The health and wellness trend is set to continue over the short to medium term, leading to a continued decline in volume sales. The challenge for manufacturers of other hot drinks, such as chocolate-based flavoured powder drinks, is to work to change consumers’ perceptions.

COMPETITIVE LANDSCAPE

Nestlé continues to dominate other hot drinks

Nestlé Danmark continued to dominate other hot drinks in Denmark throughout the review period, despite seeing a slow but continual decline in its retail value share. The dominance of Nestlé Danmark is largely due to its two leading brands: Nesquik and Nestlé Choco Hot, which both enjoy a high level of brand recognition, as well as widespread distribution and strong shelf positions in retail outlets.

Private label struggles in other hot drinks

The retail value share held by private label in other hot drinks remained minor in 2017, and declined continuously throughout the review period. Given the relatively small size of the category, it has not been a major area of focus for private label players, although some private label products are available.

Opportunities remain for smaller players in other hot drinks

Given the strong position of Nestlé Danmark and the stagnant nature of the other hot drinks category, it is unlikely that there will be any major changes to the competitive landscape for other hot drinks in Denmark. However, opportunities remain for other hot drinks with a healthier image, and if a manufacturer is able to launch products that appeal to this segment, combined with the correct marketing strategy, it is likely that they will be able to win some value share from the leading players.

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Other Hot Drinks Market Sample Report Other Hot Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Hot Drinks in Denmark?
What are the major brands in Denmark?
What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
What role does vending play in the hot chocolate drinks market?
Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Other Hot Drinks in Denmark - Category analysis

HEADLINES

PROSPECTS

Other hot drinks suffers from a poor image

Demographic factors impact other hot drinks

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé continues to dominate other hot drinks

Private label struggles in other hot drinks

Opportunities remain for smaller players in other hot drinks

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Hot Drinks in Denmark - Industry Overview

EXECUTIVE SUMMARY

Hot drinks in Denmark sees volume and value declines

The health and wellness trend impacts hot drinks in Denmark

Merrild Kaffe maintains its leading position

Demand for organic products drives new developments

Hot drinks volume sales expected to decrease

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Other Hot Drinks in Denmark

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Executive Summary

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PROSPECTS

Other hot drinks suffers from a poor image

Demographic factors impact other hot drinks

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé continues to dominate other hot drinks

Private label struggles in other hot drinks

Opportunities remain for smaller players in other hot drinks

Samples

Overview

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Table of Contents

Other Hot Drinks in Denmark - Category analysis

HEADLINES

PROSPECTS

Other hot drinks suffers from a poor image

Demographic factors impact other hot drinks

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé continues to dominate other hot drinks

Private label struggles in other hot drinks

Opportunities remain for smaller players in other hot drinks

CATEGORY DATA

Hot Drinks in Denmark - Industry Overview

EXECUTIVE SUMMARY

Hot drinks in Denmark sees volume and value declines

The health and wellness trend impacts hot drinks in Denmark

Merrild Kaffe maintains its leading position

Demand for organic products drives new developments

Hot drinks volume sales expected to decrease

MARKET DATA

SOURCES

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