Most consumers view chocolate-based flavoured powder drinks as being quite unhealthy with many of the most popular products having a high sugar content. Although healthier options are available the general perception remains that products in this category are unhealthy and should be saved as a treat and only consumed on rare occasions.
Other hot drinks is expected to witness competition from competing hot drinks categories, especially coffee. As a result, volume sales are expected to register a small steady decline over the forecast period.
Other hot drinks consumption is heavily dependent on seasons as the majority of consumption takes place in the colder winter months. Outside the winter period consumption is most likely to occur during special occasions, such as children’s birthday parties or perhaps as a special treat at weekends.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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