Other hot drinks is projected to see consistent declines in retail volume sales over the forecast period. Three main factors are likely to shape the negative performance of other hot drinks’ performance in the off-trade channel.
Within malt-based hot drinks the development of barley-based products with no added sugar, perceived as natural and beneficial to health, will lead to further positive performances in this area driven by both innovation and the longstanding preventative health measures trend. Premium player Illy’s Hordeum line consists of a range of malt-based hot drinks pods.
Parents are expected to try to move children’s consumption of chocolate-based flavoured powder drinks and malt-based hot drinks to less sweet and healthier alternatives, both within other hot drinks and elsewhere. In this context, reduced sugar, more natural, organic and healthier options are expected to gain traction.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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