Other hot drinks is expected to see slower growth in retail volume terms over the forecast period, as the category approaches maturity. In the absence of significant innovation by the leading players, such products are likely to see stronger competition from a range of alternatives, not only in the form of RTD variants (which come under dairy products), but also from other breakfast choices, such as fresh fruit, breakfast cereals and other fresh foods.
The projected decline in malt-based hot drinks over the forecast period is also attributable to the fact that consumers will once again seek the convenience of RTD variants, which are better suited to immediate and on-the-go consumption. One growing demographic grouping for the RTD format will be parents, who will seek nutritious drinks for their children to bring to school.
Global giants such as Nestlé Vietnam Co Ltd and FrieslandCampina Vietnam Co Ltd are expected to remain prominent in malt-based hot drinks, supported by their Milo and Ovaltine brands, respectively, with local players showing little attention in this area, due to the logistics of production.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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