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Learn more17 pages, Feb 2018
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Malt-based hot drinks, which is led by Nestlé Vietnam’s Milo, has existed in the country for a long time. In 2017, it continued to record strong growth, thanks to Milo’s constant marketing activities to reach out to new consumers.
Plant-based hot drinks does not have as large a sales size as malt-based hot drinks, but saw higher growth in 2017. As health awareness rises, many adults who used to drink malt-based hot drinks have switched to plant-based hot drinks, as the latter products are perceived to have less sugar and to be more suitable for the middle-aged and elderly.
With only a few players, other hot drinks is a very consolidated category. In malt-based drinks, Nestlé Vietnam has a dominant share, while in other plant-based hot drinks, Vinacafe Bien Hoa is similarly the leader by some distance.
Due to the consolidated nature of the category, with little threat to the positions of the leading players, there were no notable new products launched in 2017. Industry players instead continue to engage in branding activities to maintain a high profile.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Hot Drinks in Vietnam market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.