Executive Summary

Mar 2019
PROSPECTS
Other hot drinks continues its downward trend

Other hot drinks in Spain recorded a negative performance in the last three years of the review period, with the main consumers being mostly children. Despite concerns about the category’s high sugar content and with most adults only drinking the beverage occasionally, children remain the key demographic group and it is popular for breakfast and as an indulgent beverage.

Health concerns over sugar content hinder other hot drinks’ performance

Healthy living is a trend that is thriving in Spain, reshaping nutritional patterns and thereby affecting consumption of other hot drinks. The increasing health consciousness of consumers and growing concerns over the consumption of sugar-rich beverages is leading to a further decline for this category, which is set to persist over the forecast period, as consumers’ preferences move away from products that do not have health benefits.

Reformulation to sustain traditional favourites

Chocolate-based flavoured powder drinks remained the most popular category in 2018 and should continue to be so over the forecast period. The introduction of the much-debated sugar tax in Catalonia in 2017, which imposed levies on all products containing added sugar, is expected to favour consumers’ shift towards reduced fat and reduced sugar options.

COMPETITIVE LANDSCAPE
Nutrexpa SL strengthens leadership of other hot drinks in 2018

Nutrexpa SL and Nestlé España led hot drinks in Spain in 2018. Both players hold strong positions due to their popularity, strong client base and product recognition through brands such as the leader’s chocolate-based flavoured powder drink Cola Cao and Nestlé’s brand Nesquik.

Health and wellness shapes competitive landscape

The health and wellness trend, in addition to the new tax on sugar products in Catalonia, favoured the launch of new products able to appeal to health-conscious consumers. Nestlé carried out the most recent product launch with Nesquik 30% less sugar.

Brand landscape unchanged due to lack of innovation

The leading brands of other hot drinks in 2018 remained Nutrexpa’s Cola-Cao, Nestlé’s Nesquik and Mercadona’s Hacendado (private label). These products dominate the category and their positions are unlikely to change in the near future.

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Other Hot Drinks in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Spain?
  • What are the major brands in Spain?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Spain - Category analysis

HEADLINES

PROSPECTS

Other hot drinks continues its downward trend
Health concerns over sugar content hinder other hot drinks’ performance
Reformulation to sustain traditional favourites

COMPETITIVE LANDSCAPE

Nutrexpa SL strengthens leadership of other hot drinks in 2018
Health and wellness shapes competitive landscape
Brand landscape unchanged due to lack of innovation

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records positive value growth due to ongoing economic recovery
Specific value and differentiation to appeal to increasingly sophisticated consumers
Major international coffee manufacturers continue to dominate
Increasing health awareness and environmental concerns set to drive new developments
Hot drinks expected to grow

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources