The category is expected to experience further declining volume sales over the forecast period, influenced mainly by reductions via the dominant retail channel. Retail value sales (at constant 2022 prices) are also predicted to decline.
Other hot drinks appears in a market where rival categories are growing, investing in greater innovation, and attracting a higher number of consumers. Going forward, tea is expected to enjoy greater growth opportunities, benefitting from a healthy perception among local consumers due to a functional health positioning.
To stem the decline in consumer numbers and to respond to the challenge posed by stiff competition from other categories, reduced sugar and healthier products will need to be prioritised by other hot drinks players. To an extent, a move in this direction has already been observed, as in the case of Cola Cao Puro and with the presence of products such as Nesquik 0%, Cola Cao 0% and Cola Cao Shake 0%.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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