Other plant-based hot drinks is expected to record further growth over forecast period, despite the anticipated low level of investment expected in the category going forward. Product portfolios are expected to remain the same, except for Incaparina, which is the only brand that invests in innovation due to its importance in the country’s nutrition.
Chocolate-, malt- and non-chocolate-based hot drinks might suffer the effects of high inflation rates over the forecast period. These are perceived to be “indulgent” categories and, even though they are targeted at a growing consumer base (the population aged 0-14 years represents almost 30% of the total population in Guatemala), growth might slow in the coming years as tighter household budgets may force consumers to prioritise more essential items.
Total volume sales of other hot drinks will continue to be heavily concentrated in retail channels over the forecast period as coffee is by far the most commonly ordered hot drink in foodservice outlets. Because other plant-based hot drinks – the dominant product type – are mainly consumed for their nutritional benefits, Guatemalans tend to see them as beverages for drinking at home rather than in foodservice outlets, where hot drinks purchasing decisions are primarily driven by the desire for indulgence.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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