Chocolate-based flavoured powder drinks remains the largest other hot drinks product area in the United Arab Emirates, the core consumer base of which consists of families with young children and teenagers. During 2020, retail volume and value sales of other hot drinks remained constant.
While chocolate-based flavoured powder drinks remains by far the largest other hot drinks product area in the United Arab Emirates in 2020, overall retail volume and current value growth in the product area is steadily slowing. This is partly due to increasing maturity, but mainly reflective of the fact that these products tend to be high in sugar, which puts them at odds with the growing consumer preference for healthier hot drinks.
Nestlé maintained a commanding overall lead in other hot drinks in retail value sales terms in 2020. This was mainly due to the dominant position of its Nesquik brand in chocolate-based flavoured powder drinks, though it also placed second in malt-based hot drinks with the Milo brand.
Despite increasing concern about the sugar content of products, chocolate-based flavoured powder drinks is still projected to post reasonably robust growth in retail volume and current value sales over the forecast period. This is partly explained by consumption inertia and strong loyalty towards well-established brands.
Malt-based hot drinks is expected to outperform chocolate-based flavoured powder drinks in retail volume and current value growth terms over the forecast period. This is partly because sales in the former category are growing from a lower base, but mainly reflective of the fact that it is better placed to tap into the health and wellness trend.
International brands continued to dominate other hot drinks in the United Arab Emirates in 2020, with no domestic players present. This is not expected to change over the forecast period, as the well-entrenched positions of leading international brands like Nesquik, Cadbury Drinking Chocolate, Horlicks and Milo would make it very difficult for any new local entrants to gain a foothold in the category.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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