Local consumers are increasingly concerned about high sugar content, supported by continuous education by the local government and public health institutions. This creates an important opportunity for brands of other hot drinks to explore.
There is increasing competition for chocolate-based flavoured powder drinks as existing players fight to consolidate their share amid slowing demand over the forecast period, which will mainly be due to the further momentum of health and wellness trends in Hong Kong. As a result, local citizens are likely to further shift away from chocolate-based options, at least for home consumption purposes, to maintain healthier lifestyles.
While smaller players under “others” continued to gain share in 2022, retail is likely to see limited new brand entries or product innovation in the coming years, as local consumers shift from preparing their own other hot drinks at home to purchasing takeaway options or visiting cafés and bubble tea shops. Following an easing of restrictions, local consumers have returned to these foodservice outlets for other hot drinks such as hot chocolate, in addition to matcha and hojicha, as they enjoy the experience of having them professionally prepared.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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