Seasonality has a big impact on sales of chocolate-based flavoured powder drinks, with sales spiking during the winter months. However, to add interest, one trend seen towards the end of the review period was the demand for different intensities of chocolate.
Hong Kong suffers from high humidity which can be problematic for storing flavoured powder drinks. These conditions can result in the powder forming lumps due to the moisture levels and this makes the product harder to dissolve without a residue being left behind.
In Hong Kong malt-based hot drinks such as Ovaltine are often consumed in Cha Chaan Tangs and other foodservice outlets, with McDonalds even offering its Ovaltine Crunchy Latte. Nevertheless, these beverages have come under threat in both the foodservice and retail channels as a result of growing awareness of their high sugar content.
Other hot drinks is dominated by multinational companies, with Nestlé, Associated British Foods Plc and GlaxoSmithKline Ltd accounting for most sales. Nestlé is the overall leader with its Milo and Carnation brands.
Starbucks Corp witnessed the most dynamic value growth in other hot drinks in 2018, with its Star Bucks Hot Cocoa receiving growing interest. Starbucks is the leading player in cafés/bars in Hong Kong with it increasing its value share over the review period.
Plant-based hot drinks remains a niche category in packaged form in Hong Kong with no significant players being present. Nevertheless, local consumers are familiar with these products, which are sometimes used in the preparation of desserts, as well as being served as a quick breakfast or for supper.
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This industry report originates from Passport, our Hot Drinks market research database.