Executive Summary

Mar 2019
PROSPECTS
Rich flavours boost sales

Seasonality has a big impact on sales of chocolate-based flavoured powder drinks, with sales spiking during the winter months. However, to add interest, one trend seen towards the end of the review period was the demand for different intensities of chocolate.

Ovaltine cubes appear in the market

Hong Kong suffers from high humidity which can be problematic for storing flavoured powder drinks. These conditions can result in the powder forming lumps due to the moisture levels and this makes the product harder to dissolve without a residue being left behind.

Health claims present a challenge and an opportunity

In Hong Kong malt-based hot drinks such as Ovaltine are often consumed in Cha Chaan Tangs and other foodservice outlets, with McDonalds even offering its Ovaltine Crunchy Latte. Nevertheless, these beverages have come under threat in both the foodservice and retail channels as a result of growing awareness of their high sugar content.

COMPETITIVE LANDSCAPE
Leading players team up with McCafé

Other hot drinks is dominated by multinational companies, with Nestlé, Associated British Foods Plc and GlaxoSmithKline Ltd accounting for most sales. Nestlé is the overall leader with its Milo and Carnation brands.

Starbucks benefits from its strength in foodservice

Starbucks Corp witnessed the most dynamic value growth in other hot drinks in 2018, with its Star Bucks Hot Cocoa receiving growing interest. Starbucks is the leading player in cafés/bars in Hong Kong with it increasing its value share over the review period.

Health benefits of plant-based hot drinks suggest growth potential

Plant-based hot drinks remains a niche category in packaged form in Hong Kong with no significant players being present. Nevertheless, local consumers are familiar with these products, which are sometimes used in the preparation of desserts, as well as being served as a quick breakfast or for supper.

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Other Hot Drinks in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Rich flavours boost sales
Ovaltine cubes appear in the market
Health claims present a challenge and an opportunity

COMPETITIVE LANDSCAPE

Leading players team up with McCafé
Starbucks benefits from its strength in foodservice
Health benefits of plant-based hot drinks suggest growth potential

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Strong coffee culture and health and wellness impact growth
Convenience the buzz word
Multinational brands dominate
Innovation remains key in hot drinks
Similar trends expected for the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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