Executive Summary

Mar 2019
PROSPECTS
Steady volume growth expected in the forecast period

The pace at which other hot drinks is expected to continue to grow in volume terms within the forecast period will be similar that seen in the review period; therefore, there are no expectations that other hot drinks will emerge. The review period was quite poor for other hot drinks in terms of any marketing support; no activities were noticed in 2018, and there are no indications that the forecast period will be any different.

Low competition will support the growth of unit prices within the forecast period

Over the forecast period, the average unit price for other hot drinks is expected to rise. As competition is not strong among players and other hot drinks are not considered to be products of major need, importers and retailers have space to increase unit prices.

Chocolate-based flavoured powder drinks set to remain dominant during the forecast period

Chocolate-based flavoured powder drinks is the only area of other hot drinks that is not negligible in Georgia. There are no promotions and very low product availability of any other areas beyond chocolate-based flavoured powder drinks.

COMPETITIVE LANDSCAPE
Modern grocery retailers support the leading position of Nestlé SA

Nestlé flavoured powder drink by Nestlé SA led off-trade value sales of other hot drinks in 2018. For many years before the review period, other hot drinks was dominated by cheaper products from former Soviet countries such as Ukraine and Russia.

Krasny Oktyabr MKF OAO might be threatened by expanding modern grocery retailers

Zolotoy Yarlyk from Krasny Oktyabr MKF OAO is one of the oldest brands in Georgian other hot drinks. A low price and reasonable quality kept it in the top three brands throughout the review period.

MacChocolate from Future Enterprises Pte Ltd is third but important

MacChocolate was one of the first launches positioned as hot chocolate in other hot drinks. The brand gained popularity before the review period and stood its ground quite firmly throughout 2013-2018.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Other Hot Drinks in Georgia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Georgia?
  • What are the major brands in Georgia?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Georgia - Category analysis

HEADLINES

PROSPECTS

Steady volume growth expected in the forecast period
Low competition will support the growth of unit prices within the forecast period
Chocolate-based flavoured powder drinks set to remain dominant during the forecast period

COMPETITIVE LANDSCAPE

Modern grocery retailers support the leading position of Nestlé SA
Krasny Oktyabr MKF OAO might be threatened by expanding modern grocery retailers
MacChocolate from Future Enterprises Pte Ltd is third but important

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Good times for hot drinks in Georgia
Unit prices increase due to fluctuating local currency but competition prevents dramatic growth
Jacobs Douwe Egberts and Nestlé SA remain the distinct leading players in 2018
Hot drinks remains conservative
Stable growth expected to continue for hot drinks in Georgia

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources