Chocolate-based flavoured powder drinks and malt-based hot drinks, as the two major types of other hot drinks, are suffering from consumers’ rising health concerns regarding the relatively high calorie content. The sugar content typically present in these products similarly no longer appeals to consumers who are looking for a healthier lifestyle.
With the continuous increase in penetration of coffee pod machines, other hot drinks is finding a new chance to grow. Keurig Canada Inc invested heavily in 2018 to attract new consumers for its K-Cup machines.
Other hot drinks is strongly affected by alternative products which are winning share of throat, such as liquid-format flavoured drinks. During 2018, strong promotional activities were visible for Nesquik chocolate syrup in key distribution channels encouraging potential shoppers of the chocolate-based flavoured powder drink to switch to the alternative format.
Nestlé Canada Inc with the top two brands, Nesquik and Carnation, is the dominant player in other hot drinks. As a conglomerate, Nestlé offers a wide variety of consumer products, including chocolate confectionery, coffee and other hot drinks.
Other hot drinks performs better in on-trade channels thanks to the strong competition between Tim Hortons and Starbucks. The two chains have ventured into retailing in search of growth opportunities, the activity starting with fresh coffee and gradually expanding to adjacent options such as instant coffee, fresh tea and hot chocolate.
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This industry report originates from Passport, our Hot Drinks market research database.