Other hot drinks recorded a better performance than either tea or coffee during 2020 as the COVID-19 situation supported positive growth in retail sales. Among the major positive influences on sales of hot drink during the year were the increasing focus on home working among white-collar professionals and the shift towards distance learning at all levels of the country’s education system.
One of the key strategies among the leading players in other hot drinks in recent years has been to expand consumption occasions in an effort to support higher demand. During 2020, this strategy was adopted by the category’s second leading brand Energen.
Among the leading players in other hot drinks, Nestlé stood out during 2020 for its particularly robust response to the unfolding COVID-19 crisis. While most of the country’s leading hot drinks companies sought to collaborate with local government units and non-governmental organisations to contribute to COVID-19 relief efforts, Nestlé went one step further in making substantial donations of food and beverages in Dumaguete, a city on the island of Negros with a very high student population.
Despite the likelihood that the COVID-19 pandemic will be brought under control during 2021, not least due to hopes that a viable vaccine will be made available to the Philippine population at some point during the year, the experiences of 2020 are likely to have led to major structural changes in the way that Philippine people leave their lives. These lifestyle changes are likely to centre on people spending more time at home, especially white-collar professionals, service industry personnel and office workers, many of whom are expected to continue working from home for at least part of the time once the situation returns to some level of normality.
The COVID-19 pandemic has sharpened the focus of many Philippine consumers on the health and wellness aspects of the food and beverages that they consume. During the forecast period, this is likely to become very relevant to the leading players in other hot drinks.
E-commerce was one of the big winners from the COVID-19 situation in the Philippines during 2020. With many non-grocery retailers outlets forced to remain closed during the quarantine lockdown and with many people reluctant to go shopping for much of the year due to the chances of catching or spreading the COVID-19 virus while outside of the home, e-commerce was the obvious alternative for very many consumers.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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