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Learn moreDec 2020
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Yerba maté is a traditional other plant-based hot drink consumed by the masses in Uruguay. Therefore, the overall performance of the product area, and overall hot drinks, is heavily influenced by that of other plant-based hot drinks.
Canarias will continue to dominate retail value sales of other hot drinks in 2020, however will see a slight value share decline. Nonetheless, the company’s products are recognised by the majority of Uruguayans, as Canarias offers the main yerba maté brand, Yerba Canarias, which is available in almost every retail store.
Yerba maté consumption has been moving from regular yerba maté to a compound mixture of yerba maté that comes with herbs, however this is targeted at a higher income segment due to its higher price positioning. Nonetheless, the growth of yerba maté mixed with medicinal herbs is being driven by the functional positioning such as: yerba maté for anxiety, to reduce cholesterol, to reduce acid reflux, yerba maté for liver worms, and yerba maté with ginseng and gingko biloba to provide more energy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Hot Drinks in Uruguay market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.