Executive Summary

Mar 2019
PROSPECTS
Malt-based hot drinks cements leadership, boosted by introduction of welfare cards

Malt-based hot drinks recorded the fastest off-trade volume and value growth in 2018 to consolidate its dominance of the category. The thick and malty products offered by the leading brands, Ovaltine and Milo, cater to local tastes.

Players respond to threat from coffee and tea

The developing coffee and tea drinking cultures provide growing competition to other hot drinks. In addition to greater awareness of premium coffees and teas and more sophisticated drinking experiences, higher disposable incomes encourage consumers to try higher-priced alternatives.

Healthier positioning adds value

Manufacturers position other hot drinks as healthier options to grow sales. Parents and children are the target audience of malt-based hot drinks players, which often position their products as healthy breakfast choices.

COMPETITIVE LANDSCAPE
AB Food & Beverages invests to stay ahead

Strong branding underpins AB Food & Beverages’s dominant position in the category. Many Thais consume malt-based hot drinks as a staple from a young age; and Ovaltine’s strong health positioning and marketing pique the interest of active consumers.

Nestlé gains ground

Nestlé (Thai) continued to gain retail value share in 2018. The company has tapped into the demand for healthier beverages by promoting the energy and nutritional benefits of Milo malt-based hot drinks and Nesvita other plant-based hot drinks.

Strong company activity in other hot drinks

Companies are dealing with rising production costs, partly due to the use of higher-quality ingredients and marketing support for brands. They are also investing in packaging to provide types and sizes that respond to convenience and active lifestyles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Thailand?
  • What are the major brands in Thailand?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Thailand - Category analysis

HEADLINES

PROSPECTS

Malt-based hot drinks cements leadership, boosted by introduction of welfare cards
Players respond to threat from coffee and tea
Healthier positioning adds value

COMPETITIVE LANDSCAPE

AB Food & Beverages invests to stay ahead
Nestlé gains ground
Strong company activity in other hot drinks

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Hot drinks sees accelerated growth in 2018
Increasingly sophisticated consumer base and product offer
International players extend their reach in hot drinks
Players support new offerings with strong branding and marketing
Faster value growth anticipated despite some saturation

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources