With the aim of retaining its dominance in malt-based hot drinks, Ovaltine is focusing on sourcing fine quality natural ingredients along with deploying a manufacturing process that utilises advanced technology to deliver quality, innovation and nutrition to its consumers. The brand continues to build on its success and has firmly secured its leading position through ongoing investment in product innovation.
Consumers have become increasingly informed and educated about the nutrient content in local herbs and their associated health benefits, with this having been communicated through local media and the public sector. As such, consumers are increasingly searching for herbal drinks which provide a high level of nutrition and/or which can provide relief from certain ailments, including COVID-19.
After the heavy impact of the COVID-19 pandemic, companies and consumers were faced with new challenges in 2022 as Thailand witnessed sharp price rises on food, energy and other essential goods, including hot drinks. As inflation is rising and the prospects of a cost-of-living crisis looms for many people across the world, the cost of production for other hot drinks has surged, which has led to a sharp increase in selling prices in 2022.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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