The outlook is positive for other hot drinks over the forecast period, with healthy value growth predicted, though this is from a relatively small base. However, volume growth will be lower as inflation prevails and due to the rising costs of cocoa beans, as crop yields are low.
Nesquik is the dominant brand in other hot drinks although accompanied by several other much smaller brands. The launch of Daisena’s Kiddy brand as a cacao-based drink will raise the competitive stakes in the forecast period.
Products associated with health benefits will continue adding pressure to the category. Brands will focus on introducing products with healthier images and will have marketing claims such as “lower sugar content”, “no sugar” and “with added vitamins”.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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