Executive Summary

Mar 2019
PROSPECTS
Improved distribution and consumer awareness benefit other plant-based hot drinks

Other plant-based hot drinks recorded notably better retail value and volume growth than chocolate-based flavoured powder drinks did in 2018. This was a result of improving distribution of the former, due to the increasing popularity of health food stores, which always offer these other plant-based hot drinks products.

Popularity of other plant-based hot drinks as an alternative to coffee increases

Consumers are increasingly using other plant-based hot drinks products as a substitute for coffee; certain consumers cannot tolerate caffeine or do not want to consume coffee for some other health reasons, and they find an alternative in other plant-based hot drinks. Improved distribution of these products also helps here.

Chocolate-based flavoured powder drinks fully recover

During the first part of the review period, chocolate-based flavoured powder drinks recorded several consecutive years of retail volume decline. This was mainly a result of declining disposable income resulting from the Serbian government’s austerity measures.

COMPETITIVE LANDSCAPE
Other hot drinks becoming more concentrated

Share of others within Serbian other hot drinks continued to decline in 2018. The trend was also visible during the entire review period and can be considered a consequence of stronger attachment of consumers to their favourite brands.

No private label recorded

As of 2018, there were no private label lines within Serbian other hot drinks. Retailers apparently do not see the benefit of investing in it due to the relatively limited consumer base for these products.

Manufacturers remain inactive in terms of new product launches

Just as in several previous years, there were not many new product launch activities within other hot drinks in Serbia in 2018. In fact, there were no new launches at all, as producers were happy with the category growth and busy with other strategies for winning shares, primarily with improving availability of their brand portfolios.

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Other Hot Drinks in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in Serbia?
  • What are the major brands in Serbia?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Other Hot Drinks in Serbia - Category analysis

HEADLINES

PROSPECTS

Improved distribution and consumer awareness benefit other plant-based hot drinks
Popularity of other plant-based hot drinks as an alternative to coffee increases
Chocolate-based flavoured powder drinks fully recover

COMPETITIVE LANDSCAPE

Other hot drinks becoming more concentrated
No private label recorded
Manufacturers remain inactive in terms of new product launches

CATEGORY DATA

Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Hot Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Another year of retail volume decline and retail value growth
Coffee producers adapt to new legislation
Two leading players see value sales increase, but lose value shares
Relatively few new product launches recorded in 2018
Instant coffee and tea to push hot drinks towards positive growth over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources