Other hot drinks is expected to record further growth over the forecast period as slower unit price growth in the category compared with coffee and tea means that it has the potential to attract price-sensitive consumers. Competition with coffee and tea will continue going forward, especially in on-trade establishments as fewer other hot drinks are available on-trade.
However, declining disposable incomes and growing prices could impact sales of other hot drinks in Serbia over the forecast period as many consumers consider other hot drinks to be non-essential products and would be willing to reduce their consumption. Consumers of other hot drinks tend to drink other hot drinks less frequently than say coffee consumers, which makes it easier for them to reduce their consumption.
The leading players in other hot drinks are expected to retain their dominance over the forecast period. Nestlé will continue to rank first thanks to its wide product assortment and availability, and strong advertising and brand loyalty.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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