Other Hot Drinks in Colombia

PROSPECTS

In 2018 other hot drinks recovers

Other hot drinks is a mature category in Colombia and largely comprises chocolate-flavoured drinks. There was a slight decline in value and volume sales during the difficult year of 2017 mainly because of the VAT increase from 16% to 19%.

Premium products in other hot drinks remain unpopular

Standard products and brands continue dominating other hot drinks, and significant innovations of premium lines, a trend that is strongly expanding in coffee, has not been observed in this category. For example, beverages with higher cacao content are not developed, probably because the volatility and higher cost of raw materials will lead to high prices that consumers are not willing to pay.

Other hot drinks expected to perform better compared to the review period

Despite being a mature category, other hot drinks is predicted to exhibit faster growth in the forecast period when compared to the review period. Chocolate-flavoured drinks will continue as the key drivers, whilst non-chocolate flavoured drinks are expected to decline.

COMPETITIVE LANDSCAPE

Corona remains the most beloved brand

Cía Nacional de Chocolates continues to lead in other hot drinks, being particularly strong in chocolate-flavoured drinks. Corona is the flagship brand and the company has been developing tablets and powder preparations, adjusting to the hectic lifestyles that require convenient preparations, particularly for breakfast.

Nestlé de Colombia sees positive rates

Nestlé’s Milo is one of the most successful brands within other hot drinks, despite carrying higher prices compared to other alternatives. For a long time the company has sponsored sports events in which children and teenagers participate, thus Milo remains in the minds of consumers and parents that value its nutritional content.

Alimentos Polar dominates in other plant-based hot drinks

Plant-based hot drinks are mainly oat-based products. Quaker brands from Alimentos Polar led by far and private label ranked second in 2018.

Files are delivered directly into your account within a few minutes of purchase.